Microcrystalline Cellulose (MCC) Market – Key Strategies of Leading Players

According to new market research the report Microcrystalline Cellulose (MCC) Market by Application (Food & Beverage, Pharmaceutical, Cosmetics & Personal Care,), Raw Material Source (Wood-based, Non-wood-based), and Region (North America, Europe, APAC, RoW) – Global Forecasts to 2027″, Microcrystalline cellulose (MCC) is a partially depolymerized alpha cellulose obtained from purified pulp, which is derived from wood or non-wood cellulose-rich natural resources. It is a white, odorless, chemically inert, tasteless, free-flowing powder that is insoluble in water. MCC is widely used in pharmaceutical, food & beverage, and cosmetic & personal care applications. The market size of MCC is projected to reach USD 1,241.4 million by 2023, at a CAGR of 7.0% between 2018 and 2023.

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Key players operating in the MCC market offer high-grade MCC and are focused on adopting inorganic and organic growth strategies to strengthen their market positions. These players have adopted partnerships, expansions, acquisitions, and new product developments as their key growth strategies between 2013 and 2018.

Major players operating in the MCC include DowDuPont (US), Asahi Kasei Chemicals Corporation (Japan), Rayonier Advanced Materials (US), Roquette (France), DFE Pharma GmbH & Co.KG (Germany), JRS Pharma GmbH & Co. KG (Germany), Avantor Performance Materials Inc. (US), Gujarat Microwax Limited (India), Sigachi Industrial Pvt. Ltd. (India), and Huzhou City Linghu Xinwang Chemical Co., Ltd (China). These companies have a strong presence in the market and are undertaking initiatives to improve their business strategies and product portfolios.

DowDuPont is an established company in the global MCC market. The company has a strong market presence in North America and Europe. It is focusing on the expansion of its business in emerging markets in the Asia Pacific and South American countries to increase its market presence. As a part of its growth strategy, the company is more inclined toward implementing the strategy of acquisition. In November 2017, the company acquired the health & nutrition business segment of FMC Corporation (US). The acquisition helped the company expand its capabilities in the pharma excipient space. It also benefitted the company in terms of obtaining new ingredients for MCC.

Roquette is one of the key players in the MCC market. The company lays great emphasis on conducting research and development activities to meet the requirements of various end-use industries. As a part of its growth strategy, the company is highly focused on the acquisition strategy. For instance, in September 2017, the company acquired Itacel (Brazil). The acquisition helped the company reinforce its position in the MCC market and become a major supplier to the pharmaceutical industry.

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