The global window lift motor market size is projected to grow from USD 3.5 Billion in 2024 to USD 3.8 Billion by 2030, at a CAGR of 1.6%. The window lift motors market is rapidly expanding, driven by the growing need for modern automotive features like power windows that improve user comfort. Urbanization, along with rising disposable incomes, is leading to a higher demand for vehicles equipped with these advanced systems.
Based on Passenger Cars’ Vehicle Class: The mid-level segment is expected to be the largest during the forecast period, primarily driven by the expanding middle-class population in emerging economies who want a vehicle that offers both affordability and comfort. The mid-level segment of the passenger car window lift motors market involves cars developed to provide both affordability and advanced features. These cars offer enhanced comfort, convenience, and performance compared to economy cars at a slightly higher price point. As an example, the Toyota Camry, a mid-range sedan, rose to prominence in the US in 2023 and features power window motors made by Denso Corporation in Japan. The increased investments from automotive companies in India, Thailand, and Mexico highlight the growing demand for window lift motors.
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Based on Window Regulator Type: The Asia Pacific region is expected to emerge as the top market for arm-type window regulators because of the rising vehicle manufacturing and the increasing need for budget-friendly vehicle components. Arm-type window regulators are growing in popularity due to their reliability and ease of replacement, making them attractive to both manufacturers and consumers seeking simple maintenance choices. Different window regulator suppliers in the Asia Pacific region, such as SONTIAN AUTOMOTIVE CO., LTD (China) and AISIN SHIROKI (Japan), are meeting this demand through offering a wide range of arm-type regulators.
By Aftermarket Sales Channel: The offline segment is projected to experience the highest growth in the window lift motors aftermarket in the coming years, driven by consumer trust and reliability. Various car owners and mechanics prefer to examine components firsthand and talk directly with staff, which is crucial for parts like window lift motors that require precise fit and performance. Additionally, the advantage of being able to acquire parts instantly, without needing to wait for their arrival, is very beneficial. Major brick-and-mortar stores such as NAPA Auto Parts (US) are still the top players in the industry, providing a wide range of products and top-notch customer service.
By Region: The Window Lift Motors Market is expected to witness a significant growth in the North America. There is a growing need for high-quality window lift motors in premium vehicles in the US and Canada, as consumers seek superior comfort technology. Moreover, the market is being driven by an increase in vehicle production and the introduction of newer models with improved safety and comfort amenities. Several car manufacturers have revealed recent advancements in the area. In January 2024, Ford (US) revealed plans to expand its Michigan plant (US) in response to growing demand for Ford Bronco, Ford Bronco Raptor, Ford Ranger, and Ford Ranger Raptor vehicles. The Ford Bronco’s power window motors are sourced from Mitsuba Corp. in Japan. In the same way, Hyundai (South Korea) announced that the Hyundai Motor Group Metaplant (HMGMA) in Georgia (US) will begin production by 2025. Advancements in Mexico’s automotive manufacturing industry, coupled with substantial investments from domestic and international key players, are driving market growth.
Key Market Players:
The window lift motors market is dominated by key players such as Denso Corporation (Japan), Brose Fahrzeugteile SE & Co. KG (Germany), Robert Bosch GmbH (Germany), Mitsuba Corp. (Japan), and HI-LEX Corporation (Japan), and Antolin (Spain), among others.
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