The global Automotive Hypervisor Market is projected to grow at a CAGR of 39.3% during the forecast period to reach $704 million by 2026 from an estimated $134 million in 2021.
The Asia Pacific is estimated to lead the market in 2020; China, Japan, and India are the key contributors to the automotive hypervisor market in the region. The increasing demand for luxury vehicles especially in China is driving the market. The increase in demand for advanced features in vehicles and the adoption of connected and autonomous vehicles are driving the market. The Tier 1 and 2 suppliers and OEMs are adopting strategies that help in strategic and technological developments in the hypervisor market for the automotive segment. For instance, in January 2019, Sasken Technologies Ltd launched their Automotive Centre of Excellence (CoE) in Detroit, US. Its main focus is to develop cutting-edge technology for the next-generation connected vehicles in areas such as Advanced Driver Assistance Systems (ADAS), Integrated Cockpit Systems (ICS), In-car infotainment, and Telematics. The factors such as increasing the adoption rate of connected cars and reducing the complexity of electrical-electronic architecture in modern vehicles would drive the growth of the automotive hypervisor market globally.
The major Automotive hypervisor market players include BlackBerry (Canada), Green Hills (US), Siemens (Germany), Wind River (US), Renesas (Japan), Siemens (Mentor Graphics) (Germany), NXP (Netherlands), and Continental (Germany). These players have adopted various growth strategies, such as partnerships, agreements, collaborations, and new product launches, to further expand their presence in the global automotive hypervisor market. Partnerships and new product launches have been the most dominating strategies adopted by major players from 2016 to 2020, which helped them innovate their offerings and broaden their customer base.
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Opportunity: Advanced embedded technology is the key for semi-autonomous and autonomous cars
Autonomous cars have become a decisive focal point for automotive stakeholders. They have invested billions of dollars and their best resources to make autonomous cars a reality. Currently, a vehicle is equipped with a variety of electronic components to sense the environment around it and exchange signals with entities outside it. The entire process of communication with external entities has underlined the need to generate a significant amount of data, which is useful in implementing machine learning with algorithms in the computer system of the vehicle. This is how OEMs and automotive Tier I suppliers along with non-automotive players are expected to make possible the development of autonomous vehicles. Hence, a reliable automotive embedded hypervisor system is the key to implementing AI and developing semi-autonomous and autonomous cars. Major automobile manufacturers are working towards the launch of autonomous vehicles. For instance, Audi unveils its level 4 autonomous Audi A8 which is a self-driving vehicle approved in Europe in 2019.
Siemens (Mentor Graphics) is one of the leading players in the global automotive hypervisor market. The company offers a complete solution for an embedded system of automotive including several operating systems. In July 2020, Siemens announced the acquisition of Avatar, a leading developer of place and route software for the integrated circuit (IC) design. Siemen’s have added Avatar’s technology to the Xcelerator portfolio as a part of Mentor Graphics’ IC suite of software. Also, in November 2018, the company announced the availability of a symphony mixed-signal platform Symphony delivers up to 5X productivity improvements in mixed-signal verification over traditional flows. Systems on Chips (SoCs) used in high-performance automotive applications, which has multiple high-performance, low-noise mixed-signal interfaces, enable high performance of the hypervisor technology.
In virtualized hypervisor segment, Windriver system developed an automotive profile for VxWorks, AUTOSAR-compliant software to help customers develop ISO 26262 certifiable automotive safety-critical applications such as Advanced Driver Assist Systems (ADAS) for piloted and autonomous driving. Automotive Profile for VxWorks enriches the latest version of VxWorks Real-Time Operating System (RTOS) to help address the growing needs for safe, secure, and certifiable software-driven ADAS and autonomous driving applications. Also, in December 2019, Wind River exhibited its Autonomous Solutions for the 5G at Consumer Electronics Show (CES) 2020. The company exhibited solutions related to service-oriented architecture for connected, autonomous, electrified vehicles, connectivity control unit with Hyundai Autron, ADAS with Intron technology, and Interactive 5G technology for automobiles.
Another important player in the industry is Green Hills Software. In February 2020, Green Hills, in a collaborative effort with Tata Elxsi, developed the next-generation software-driven, highly integrated automotive cockpit solutions. Tata Elxsi’s eCockpit, combined with Green Hills INTEGRITY Multivisor, is platform agnostic and provides automotive makers a complete single -ECU solution for the instrument cluster, infotainment, and ADAS functionalities that deliver real-time performance on a single multi-core automotive-grade microprocessor.
This development by the company enables the major OEMs to run AGL-based infotainment and connected car applications in secure partitions alongside safety-critical and security-critical functions including instrument clusters, rear-view camera, ADAS, OTA, gateway, and V2X. Furthermore, Green Hills Software in January 2021, Green Hills and Nuvoton Technology Corporation, Japan, a leading manufacturer of semiconductors for automotive HMI applications, announced their collaboration for the development of a platform for OEMs and Tier 1 companies to provide high-performance instrument clusters, heads-up displays, and e-mirrors. The integration of Green Hills Software’s INTEGRITY Real-Time Operating System with Nuvoton Gerda, a family of automotive SoCs (systems-on-chips) is expected to provide safe and secure solutions to their customers.
