The global automotive operating system market size was valued at $12.7 billion in 2022 and is expected to reach $25.8 billion by 2030, at a CAGR of 9.2% from 2022 to 2030. Factors such as growing number of ECUs/domain controllers in vehicles, along with the increase in the penetration of ADAS technology in vehicles will boost the demand for the automotive software such as OS. Increase in developments related to autonomous vehicles, in conjunction with rising penetration of electric vehicles will create new opportunities for this market. Companies operating in the market are focusing on product enhancement in order to gain competitive advantage in the global market.
Market Dynamics:
Opportunity: Advent of software-defined vehicles
The automotive industry has started shifting its focus towards software-centric vehicles from hardware-defined vehicles. This transformation has given birth to software-defined vehicles. The features and functions of these vehicles are primarily enabled through automotive software. Today, most premium vehicles have up to 150 million lines of software codes, which are typically proportionate among hundreds of electronic control units (ECUs) and a rising number of cameras, RADAR, and light detection and ranging (LiDAR) devices, among others.
In the past, automotive manufacturers used to differentiate their product offerings with mechanical features such as torque and horsepower. However, in today’s scenario, consumers/buyers are interested in features defined by software such as infotainment innovations, intelligent connectivity solutions, driver assistance features, and V2X communication solutions. The increasing demand for these features will, in turn, increase the need for automotive operating systems, software platforms, etc. All the above factors are expected to bolster the revenue growth of the automotive operating system market during the forecast period.
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Challenge: Risk of cybersecurity:
Despite major developments in the automotive sector (ADAS, L2/L3 autonomy, etc.), cybersecurity remains a major challenge. Automotive advanced features are vulnerable to cyberattacks. There are various instances where cybersecurity has created a nuisance. For example, two researchers were able to hack into Chrysler’s Jeep, leading to the company upgrading the software in 1.4 million of its vehicles. Similarly, in Nissan Leaf, the control of the vehicle’s systems, such as HVAC, could be accessed by hackers.
According to a white paper study (Accenture’s 2019 Global Survey), data breaches have increased by 67% in past five years, with the US being the most targeted country for cyberattacks. Several automotive OEMs are working on cybersecurity systems in order to make their respective vehicle models safer by integrating cybersecurity as well as threat detection systems with Artificial Intelligence (AI) and data analytics.
Asia Pacific is estimated to be the largest market during the forecast period.
Asia Pacific region is expected to have largest share for automotive operating system market during the forecast period. Asia Pacific comprises emerging countries such as China and India and developed countries such as Japan and South Korea. China, India, Japan, South Korea, Thailand, and the Rest of Asia Pacific have been considered in this study. In recent years, this region has emerged as a hub for automobile production. China, India, Japan, and South Korea, together, are driving the automobile market with the largest share in production and sales globally. This has led to an increase in vehicle production volumes over the years, which caters not only to domestic but also overseas demand. In addition, the increasing purchasing power of the population and rising concerns over vehicle pollution have triggered the demand for electric vehicles and semi-autonomous vehicles in Asia Pacific. One of the key drivers for the Asia Pacific market is the increased demand for connected services, particularly in China, Japan, and South Korea. The tech-savvy population in these countries demands a better and connected driving experience.
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