The global batter & breader premixes market size is estimated to be valued at USD 2.2 billion in 2019 and is projected to reach USD 3.2 billion by 2025, recording a CAGR of 6.4% during the forecast period. The growth of the batter & breader premixes market is driven by factors such as the increasing preference for homemade snacks, rising processed food industry, and increasing fast-food chains.
Based on batter type, the adhesion batter premixes segment is estimated to account for a major batter & breader premixes market share in 2019
Adhesion batter is mainly used in restaurants and fast-food centers, as it helps to provide high solid content with low viscosity. Due to this, it aids in controlling the pick-up of breading, which reduces crumb fall-off and prevents surface voids.
The rise in the Asian-American population has also fueled the consumption of rice flour as an alternative for wheat flour in traditional batter formulation. This factor is also propelling the growth of the adhesion batter segment, as rice flour batters are used extensively as adhesion batter for chicken drumsticks. Due to these factors, the adhesion batter premixes segment is estimated to dominate the global market in 2019, in terms of value.
By application, meat products contributes to the growth of the batter premixes market
Batter premixes have proved to be more compatible with meat products, as they enhance the quality of the final product, in terms of flavor as well as physical appearance. The chicken segment dominated the market for batter premixes for meat application, due to the rising health concerns among consumers, as chicken is low-calorie meat compared to beef, pork, or lamb. This factor has also driven the consumption of chicken products in western cuisines. Owing to this, a majority of fast-food and quick-service restaurants are opting for battered chicken products, such as chicken breast fillets, chicken nuggets, chicken drumsticks, chicken wings, chicken patties, chicken chalupa, chicken kiev, fried chicken, and chicken karaage.
Based on the breader type, the crumbs & flakes segment is projected to witness higher growth in the breader premixes market during the forecast period
Bread crumbs are generally made of cereal-based flour, as they render a crunchier coating layer to the final product. Dry bread crumbs are used in several types of fish, chicken, and pork applications, to add a crust and a firmer coating to them. Fish fingers, mini fillets, goujons, chicken nuggets, and pork escalope are some of the common applications where dry breadcrumbs are used widely. These types of crumbs are produced by the electric induction heating process as well as conventional baking.
Dry bread crumbs manufacturers are emphasizing producing flavored bread crumbs with different spices, herbs, and seasonings, owing to the rising trend of product differentiation among end-users. As a result, the market for breader premixes for crumbs & flakes breader type is estimated to propel in the global batter& breader premixes market in 2019.
Based on the breader application, the meat segment is projected to witness the highest growth in the batter & breader premixes market
Breader premix products are experiencing huge demand in applications involving chicken, beef, and pork. They are widely being utilized in several chicken products, as they provide desirable textural characteristics. Thus, in response to the growing demand for these products, breader premix users in the foodservice industry are prominently demanding breader premix products as well as focusing on offering new breader-coated meat products to their customers.
Moreover, the growing chicken consumption across the world and an increase in demand for easy-to-prepare chicken-based products, such as chicken nuggets and chicken fries, have been driving the growth of this segment for the past few years. Thus, the market for breader premixes for meat application is projected to propel during the forecast period.
Asia Pacific is projected to witness the highest growth in the batter & breader premixes market during the forecast period
The Asia Pacific market is driven majorly by factors such as a rise in consumption of meat and seafood, an increase in per capita income, growing urbanization, and the increase in the adoption of convenience meat and seafood products.
China is projected to dominate the Asia Pacific batter & breader premixes market during the forecast period. This market dominance can be attributed to the increase in the consumption of meat and poultry food products along with the changes in dietary habits in China, which are increasing the demand for convenience meat products and the emergence of fast-food and quick-service restaurants. Moreover, the broad adoption of Western-style fast foods by Chinese consumers is also projected to drive this market in the coming years.
Key Market Players:
Many domestic and global players provide batter & breader premixes of various types across the world. Major manufacturers have their presence in the North American and European countries. The key companies in the batter & breader premixes market are Kerry Group (Ireland), Bunge Limited (US), Newly Weds Foods, Inc. (US), McCormick & Company (US), Showa Sangyo Co., Ltd. (Japan), Associated British Foods plc (UK), Cargill, Incorporated (US), Archer Daniels Midland Company (US), Euroma (Netherlands) and House-Autry Mills (US).
