The global market for batter & breader premixes has grown remarkably in the last few years. The global batter premixes market is estimated at USD 886.6 million in 2018. It is projected to reach USD 1,186.4 million by 2023, at a CAGR of 6.0% from 2018. Furthermore, the global breader premixes market is estimated at USD 430.8 million in 2018. It is projected to reach USD 557.7 million by 2023, at a CAGR of 5.3% from 2018.
The major drivers of the batter & breader premixes market include the increasing consumption of processed meat products and the growing number of quick-service restaurants in developing economies. In addition, rapid urbanization along with the growing number of working professionals is projected to impact the batter & breader premixes market positively in the coming years.
The active players in the batter & breader premixes market include Kerry (Ireland), Bunge Limited (US), Associated British Food (UK), Showa Sangyo (Japan), McCormick & Company (US), Euroma (Netherlands), Newly Weds Foods (US), Coalescence (US), House-Autry Mills (US), Lily River Foods (US), Blendex Company (US), CEEBEE Chemical (Malaysia), Prima (Singapore), Shimakyu (Japan), BRATA Produktions (Germany), Solina (France), and Bowman Ingredients (UK).
Kerry is a leading market player in the global food industry. The company offers a range of taste enhancers as well as nutrition and function solutions for the food & beverage and pharmaceutical industries. In addition, it is a leading supplier of customer-branded food products to the UK, Ireland, and several international markets. The company offers its products through seven different categories, namely, taste, nutrition, function, food, beverages, food service, and pharma & biotechnology. It provides batter and breading premix products through its foodservice business division for various applications such as seafood, poultry, meat products, and vegetables. The company continues to remain a leading supplier of seasonings and coatings, through which it offers batter & breader premixes to the meat processing industry and the foodservice sector, particularly in North America.
Associated British Foods is a diversified business group that operates through five segments, which include grocery, sugar, agriculture, ingredients, and retail. The company offers batter & breader premixes through its AB Mauri (India) subsidiary.
AB Mauri is a technology leader of bread improvers, dough conditioners, and bakery mixes and has a global presence with a significant market position in the Americas, Europe, and Asia. Ab Mauri has made significant progress in the past few years despite various challenges such as competitive pricing pressure in a number of markets globally and macroeconomic conditions such as high inflation rates and currency devaluations in some markets.Furthermore, in the same year, AB MAURI UK and Ireland acquired Rank Hovis Milling Ltd. (UK), a leading supplier in the milling, baking ingredient, and mixes industries. This acquisition enhanced the mixes product portfolio of AB Mauri as well as strengthened its position in the European market. In January 2017, AB Mauri North America acquired Specialty Blending Co., LLC (US), a bread and sweet goods mix manufacturer and a subsidiary of Flowers Foods, Inc (US). Through this acquisition, Ab Mauri is focusing on strengthening its position in the North American food ingredients market.
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