The global EV Market is projected to grow from USD 396.4 Billion in 2024 to USD 620.3 Billion by 2030, registering a CAGR of 7.7%. The global electric vehicle (EV) market has well developed over the years due to several factors. Emerging environmental consciousness for air pollution and greenhouse gas emissions, among others, has led the governments across the globe to put supportive policies, which involve subsidies, tax exemptions, and stringent emission standards, in favor of electric transport. There have been recent advances in battery technology, especially high-capacity, fast-charging batteries that make EVs more usable over a reasonable range, thus allowing consumer adoption where they help to manage congestion and pollution. Altogether these factors have led to the growth of a global and active market of EV that has gradually witnessed the growth of consumer demand and provisions for electric vehicles.
“Supportive government regulations and subsidies to drive market.”
The passenger car segment is the largest by vehicle type and mainly comprises sedans, hatchbacks, station wagons and SUVs/MUVs and other car types. Passenger car segment is ideal for the EVs since it remains the biggest segment of the automotive industry. Thus, it is increasing at a higher growth rate in the emerging economy of the Asia Pacific region because of the increasing GDP and population, the enhancement in people’s living standards, enhanced purchasing power of the consumers, and the advancement of the structure in the Asia Pacific region in combination with support from government policies in countries like China, Japan, and South Korea targetting the reduction in zero emission vehicles.
Because of various alternatives, sophisticated technologies, increased client knowledge and government incentives, electric passenger cars are the most preferred division which is also having greatest predicted CAGR. Major players in this area are behemoths such as BYD, Tesla, Volkswagen and more with the best selling models for 2023 being the Tesla Model Y, BYD Song and Wuling HongGuang Mini EV.
Countries like China exhibit a short waiting time for EVs compared to ICE vehicles. Forcing of emission norms is on the rise and therefore EU Member States have put forward the goal of reducing emissions by 2030-2035. The US government has strategies targeting a 50% electricization of its running fleets by the year 2030.
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“Rising demand for high-performance electric vehicles to drive market.”
The EV markets of Europe and North America are being led by high-end vehicles having the largest battery capacities, longest ranges, quickest acceleration times, and highest top speeds. These are some of the costliest cars on the road today consisting of a plethora of mid-range electric models. Some of the traditional car makers such as Tesla, Volvo, Mercedes Benz, BMW and Volkswagen and specialized EV makers in this segment make to segment vehicles. Some of the global high performance electric vehicles are Mercedes-AMG EQS, Porsche Taycan Turbo S, Audi RS e-tron GT, and among others. Most of these EVs are in the category of luxury EVs and hyper-cars. At the Beijing Auto Show in April 2024, Geely showcased it new PHEV flagship SUV Geely Galaxy Starship with the top speed of around 146 MPH. The >125 mph segment is primarily dominated by the Asia Pacific region which appears to have more demand for premium cars electric vehicles. Some of the world’s leading markets for these vehicles are China, Japan Germany and France with many regional Manufacturers. North America also shows an increasing trend for higher speed electric vehicles. Customers are seeking such vehicles as well as their enhanced functions, which consist of improved acceleration. A car that can be leased/acquired from Tesla includes the Tesla Model S Plaid that has a maximum speed of ~ 204 mph.
“Improved range and battery efficiency to drive market.”
The mid-power EVs are positioned at an important class within the automotive industry, which is between the affordable products and the improved characteristics. Sitting between Economy and Premium models, mid-range of charging is for those buyers who are not looking for cheap cars but rather a good value car with efficiency, advanced technologies and comfort incorporated to their electric vehicles. These vehicles are available for roughly between $30000 to $45000 for persons seeking better capabilities and refined ride. Another profound feature is that mid-priced EVs have longer ranges and better batteries as compared to the low-priced ones. Manufacturers are incorporating larger batteries and better ways of transfering power to cover more distance in a single charge. This makes them possible to use for daily usage and also for longer road trips and this eliminates the biggest hindrance that a lot of people have about EVs-range anxiety. Also, mid-priced EVs often come with faster charging options, which means less time is spent charging the car and more is spent driving it, which is a big plus for owners. Hyundai, General Motors, Honda, Nissan among other extensively developed car producers are also producing mid-priced EVs to gain better market shares. Other mid-priced EVs are BMW 3 Series PHEV, Zeekr One, Ford Mustang Mach-E, Volvo XC40, Renault Megane EV, Hyundai Ioniq 5, Volkswagen ID-4, Kia Niro EV.
“Europe is expected to become second largest growing market in size for electric vehicle during the forecast period.”
The market of electric vehicles in the European countries has been growing recently due to factors such as enhancing environmental consciousness, standard regulatory norms on emissions and several attractive financial incentives offered by the European governments. Along with Europe’s goal to center the transformation of transportation globally, the use of electric vehicles has grown quickly, going for battery electric vehicles (BEV) and plug-in hybrid electric vehicles (PHEV). Present day leaders such as Norway, Germany, United Kingdom, France, and the Netherlands are among the global leaders in advocating for change by providing targets on when they will ban ICE vehicles, advocating for clean energy solutions.
This has been further fueled by the recent emerging issues that has help spur the market in Europe. The availability of charging points has significantly determined this aspect, with massive contributions from the public and private entities to provide a reach of good and quick charging stations. Advancements in batteries have also formed a part of this equation with increased ranges, shorter charging time and lower costs have also led consumers towards EVs. Also, the growing number of low-emission zones and urban restrictions for polluting vehicles across the major European cities is forcing the trends towards electromobility.
Key Players
The EV Market is dominated by established players such as BYD (China), Tesla (US), Volkswagen AG (Germany), Geely-Volvo (China), and SAIC Motors (China).
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