The Paper Pigments Market is estimated to be USD 13.52 billion in 2018 and is projected to reach USD 17.72 billion by 2023, at a CAGR of 5.6% from 2018 to 2023.

Growing consumption of paper in packaging, high demand for paper pigments for coated and uncoated paper in emerging countries, and sustained use of paper pigments for uncoated paper are projected to drive the paper pigments market.

The use of paper as a renewable and recyclable product is expected to increase owing to the growing environmental regulations. Thus, the paper pigments market is expected to witness high growth during the forecast period. Moreover, quality norms in the paper industry are also expected to propel the demand for high quality coated paper, which in turn, are expected to drive the demand for paper pigments as coating materials.

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By type, calcium carbonate is projected to be the largest and the fastest-growing type of paper pigment. It is the cheapest and the most effective paper pigment and also provides 95.0% brightness to paper. Calcium carbonate is expected to be the most widely used type in the fastest-growing APAC market. In addition, growing need for high-quality paper has fueled the use of calcium carbonate.

By application, coated paper is the largest and the fastest-growing application of paper pigments. High growth in commercial publishing has propelled the demand for paper pigments in coated paper. Whiteness and paper surface determine the quality of paper. Higher loading of paper pigments provides better whiteness and paper quality. Hence, increased loading of paper pigments to meet quality requirements is expected to lead to usage in large quantities in future.

Asia Pacific (APAC) is projected to be the largest and the fastest-growing market for paper pigments. The APAC paper pigments industry is experiencing high growth and witnessing increasing investments to meet the demand from the paper industry. APAC accounts for approximately half the global demand for paper (48.0% in 2016), driving the demand for paper pigments. Factors such as urbanization, increasing disposable incomes, and economic growth are driving the paper packaging industry, which in turn, is projected to drive the paper industry as well as the paper pigments market.

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