Factors such as the growing demand for Natural Food Colors have significantly fueled the market for food colors due to the increasing consumer awareness for clean-label products and additional health benefits of certain natural food colors.
On the basis of type, the carmine color accounted for the largest share, followed by caramel, in 2018. Due to their wide application areas such as cake icings, hard candy, bakery products, ice cream, yogurt, gelatin desserts, fruit syrups, and jam/preserves in the food industry, caramels are largely used by food & beverage manufacturers.
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Processed food accounted for the largest share in 2018, followed by bakery & confectionery products. Processed foods such as crisps, sausage rolls, tinned vegetables, savory snacks, and other convenience foods held the largest share of the food colors market.
Liquid dyes are the most conventional forms applied in almost all varieties of foods. Their applications include tinting icings, batters, and doughs. Some examples of natural dyes that are used as food colors are carotenoids, chlorophyll, anthocyanin, and turmeric.
Europe accounted for the largest share of the food colors market in 2018. This market is driven by increased awareness about safe food color products among consumers, and inclination toward the health benefits provided by natural food colors. Asia Pacific is projected to be the fastest-growing market between 2018 and 2023.
Key players are ADM (US), Sensient Technologies (US), Chr. Hansen (Denmark), DowDuPont (US), and DSM (Netherlands).
