OTT Market Size to Expand to $434.5 Billion by 2027
The global OTT market size is expected to grow from USD 202.5 billion in 2022 to USD 434.5 billion by 2027, at a CAGR of 16.5% during 2022–2027. Rise in demand of OTT services during lockdown, global and local players offering freemium models in price-sensitive markets, internet proliferation with penetration of smart devices, and flexibility and ease-of-use to offer seamless customer experience...