The probiotics market was experiencing significant growth and was expected to continue expanding in the future. Probiotics are live bacteria and yeasts that are beneficial for human health, particularly for maintaining gut health and supporting the immune system.

Several factors contributed to the growth of the probiotics market:

• Increasing consumer awareness: More people have become conscious of the importance of gut health and the role of probiotics in maintaining a balanced microbiome.
• Rising health concerns: The prevalence of digestive disorders, immune system-related issues, and other health concerns has led consumers to seek natural and preventive health solutions, contributing to the demand for probiotics.
• Expansion of product offerings: The market has seen a broad range of probiotic products, including dietary supplements, functional foods, beverages, and even skincare products, which have attracted a larger consumer base.
• Growing research and development: Continuous research into probiotics’ health benefits and the development of advanced probiotic strains have led to increased confidence in the effectiveness of probiotic products.
• Increasing demand in developing markets: As disposable incomes rise in emerging economies, more consumers are willing to spend on products that promote better health and wellness, leading to an increased demand for probiotics in these regions.

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Probiotics Market Dynamics

Drivers: Participation of international bodies in the R&D of probiotic products

Probiotics are recognized globally for their health benefits in humans and animals. Owing to their increasing benefits, international bodies such as the WHO, the IPA, as well as the International Scientific Association for Probiotics and Prebiotics are spreading awareness related to probiotics. Associations, along with national governments, draft the regulation and investment policies for the R&D of probiotics, therefore driving the market for probiotics.

Challenges: Complexities in integrating probiotics in functional foods

Probiotics integration in food products is a brilliant health and marketing innovation to attract consumers. However, developing probiotics integrated functional foods is challenging due to their complex and expensive development procedures. Moreover, the launch of a new food product in market requires passing through a stringent food safety regulatory framework of the country, which is a time consuming and expensive procedure. The success of a fortified food product also depends on technological conditions, as well as consumer demand.. Probiotic strains are also prone to changes in pH and temperature. Thus, preservation of these probiotic microorganisms is challenging.

Opportunities: Ban on the use of antibiotic growth promoters in feed in the EU

In 2006, the EU banned the use of antibiotics in feed. AGPs are chemicals/drugs that are added to feed to improve the growth and quantity of animal produce. According to the EU, the use of these drugs led to the development of antibiotic-resistant microbes to treat infections in humans and animals. Antibiotic residues in meat and other animal products affect human health. Along with the EU, the FAO has also restricted the use of antibiotics in feed. Such actions have opened up huge investment opportunities for probiotic manufacturers as feed manufacturers are exploring alternatives to enhance product quality.

The most popular distribution channel for probiotics are hypermarkets & supermarkets, with an estimated market value of USD 19.15 billion in 2022

The expansion of supermarkets and hypermarkets, especially in the Asia Pacific, is expected to create high growth prospects for probiotic manufacturers in the coming years. Consumers are willing to visit supermarkets and pay premium prices for products with nutritive benefits. The trend of leading a healthy lifestyle is attracting youngsters in the country to shop in supermarkets, even if it is expensive. The growing popularity of online mode of distribution channels has urged supermarkets to adopt different strategies. For instance, in-store promotions and on-site demonstrations are some of the strategies adopted by supermarkets and hypermarkets. Thus, hypermarkets & supermarkets are anticipated to rule during the forecast period.

Asia Pacific dominated the probiotics market, in 2022; it is anticipated to grow at a significant CAGR

In 2022, Asia Pacific’s share of the worldwide market was estimated to be significant. China, Japan, India, and Australia & New Zealand are among the Asia Pacific nations taken into account for the study of the market. One of the main factors influencing the market adoption of probiotics is consumer awareness of probiotics-related health benefits due to the widespread presence of the Japanese brand “Yakult.” China and Japan are among the largest probiotic markets in the region, whereas Australia and New Zealand are the fastest-growing countries. In the probiotic dietary supplements space, demand is expected to be large in Japan, where the older population is large in number. The feed probiotics industry is also well-established in the region due to high meat demand. China, a major market for probiotics, is the largest producer and consumer of meat in the world, which drives the demand in the feed probiotics market as well. Moreover, the increasing population, thriving economies, and growing preference for functional food are further expected to boost the market in the coming times.

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Key Companies in Probiotics Market

The key players in this market include Danone (France), Yakult Honsha Co., Ltd. (Japan), ADM (US), Probi (Sweden), and Nestle (Switzerland)