The Asia Pacific ADAS Market is expected to grow from 122 million units in 2024 to 297 million units by 2030 at a CAGR of 16.0%. The Asia Pacific region is led by China followed by Japan and South Korea. The ADAS penetration in China was 32-38% in 2024 and set to cross 95% by 2030. Leading automakers in the region, such as BYD, Toyota, Honda, Hyundai, and Kia leverage the advantages of safety systems and have made essential safety features a standard across their models. For instance, BYD plans to introduce NOA (Navigate on Autopilot) smart driving across its entire lineup starting in 2025. The company will also begin deploying its in-house developed ADAS algorithms across all models, ranging from the budget-friendly BYD Seagull to the high-end million-yuan Yangwang U8.
Countries like China and Japan are developing intelligent urban transport systems to reduce accidents and improve commuting efficiency. For instance, in June 2024, China approved a group of nine automakers, including BYD, NIO, Changan Automobile, GAC, and SAIC, to conduct tests of vehicles equipped with advanced autonomous driving technologies on public roads. This move is part of China’s strategy to accelerate the adoption of self-driving cars. Further, improving socio-economic conditions in emerging economies like India, Indonesia, and Thailand have increased demand for premium segment passenger cars. This, in turn, has driven the increased demand for ADAS in the Asia Pacific region.
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Significant advancements in ADAS have been observed in the Asia Pacific region. In Japan, Toyota introduced a novel ADAS named “Guardian” in 2022. This system integrates cameras, LiDAR, and radar technologies to augment the driver’s situational awareness and provide support in steering and braking maneuvers. Meanwhile, in China, Baidu accomplished the inaugural public road trial of its autonomous driving system, Apollo, in Beijing. This trial employed a fleet of vehicles equipped with Baidu’s “Apollo Pilot” system, which utilizes a combination of cameras, LiDAR, and radar for perception, along with a high-definition map for precise localization. In October 2023, Denso Corporation announced that it would collaborate with KOITO MANUFACTURING CO., LTD. (Japan) to develop a system to improve the object recognition rate of vehicle image sensors at night. The solution is expected to work with coordinating lamps and image sensors, which will improve driving safety during nighttime. Furthermore, in India, Mahindra & Mahindra introduced its own ADAS solution called “Smartsense,” leveraging cameras and radar technologies to support lane keeping, forward collision prevention, and adaptive cruise control features.
The South Korean government has set ambitious targets to reduce carbon emissions by 37% by 2030, further incentivizing the development and adoption of autonomous vehicles. In April 2023, the Korean Transportation Safety Authority (KOTSA) collaborated with Dürr and dSPACE to develop test methods for driver assistance systems. This initiative aims to enhance safety standards and ensure the effectiveness of DAS in vehicles. This collaboration underscores a proactive approach by the Korean Transportation Safety Authority (KOTSA) to address emerging technologies in the automotive sector and promote safer transportation systems in South Korea. In addition to the efforts of car manufacturers and technology companies, South Korea also established several research centers and testbeds for developing and testing ADAS and autonomous vehicles. For example, the Korea Advanced Institute of Science and Technology (KAIST) has established the KAIST Autonomous Vehicle Center, which conducts R&D on advanced vehicle technologies such as ADAS and autonomous vehicles.
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Various key automakers currently offer L2/2+ and L3 autonomy-based systems in their vehicles. For instance, Mercedes-Benz (Germany) provides L3 Drive Pilot in its S-Class and EQS models in Europe, Asia Pacific and the US. BMW AG (Germany) offers L2+/L3 Personal Pilot in these regions’ BMW i7 and BMW i5 model. In China, NIO offers L2+ Nio Pilot/NoP+ in its ES/EC6, ES8, ET7, and ET5 models.
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