The report “Real time Bidding Bidding Market by Auction type (Open and Invited), Ad Format (RTB Image and RTB Video), Application (Media & Entertainment, Games, Retail & eCommerce, Travel & Luxury, Mobile Apps), Device (Mobiles, Desktops) and Region – Global Forecast to 2024″, With a Compound Annual Growth Rate (CAGR) of 32.9% for the forecast period (2019–2024), MarketsandMarkets projects that the size of the RTB market will increase from USD 6.6 billion in 2019 to USD 27.2 billion by 2024. Cyber risks, data security, authenticity, legal compliance, and regulations all present opportunities for the RTB sector to develop.

Market Growth and Trends:

• Rapid Growth: The global real-time bidding (RTB) market is expected to grow significantly, reaching USD 27.2 billion by 2024.
• Driving Factors: The increasing number of smartphone users and the focus on improving campaign performance and ROI are driving the RTB market.
• Retail and E-commerce: Retail and e-commerce companies are investing heavily in RTB solutions to personalize ads and improve efficiency.
• Open Auction Dominance: Open auctions are expected to hold a larger market size due to their public accessibility and real-time pricing.

Download PDF for Business Growth @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=4630735
Regional Market Analysis:

• North American Leadership: North America is projected to have the largest market size due to its high smartphone usage and online content consumption.
• APAC Growth: The APAC region is expected to experience the fastest growth, driven by increasing adoption of advanced marketing technologies.

Key Players and Strategies:

• Major Vendors: Google, WPP plc, Adobe, Criteo Advertising, Facebook, PubMatic, Smaato, Yandex, Salesforce, and Rubicon Project are leading RTB vendors.
• Growth Strategies: These companies are adopting various strategies, including new product launches, product enhancements, partnerships, mergers, and acquisitions, to expand their market presence.
• Google’s Dominance: Google is the market leader, generating over 85% of its revenue from advertising.
• Adobe’s Focus: Adobe is focusing on partnerships, acquisitions, and product enhancements to enhance its market position.
• Smaato’s Approach: Smaato combines organic and inorganic growth strategies, including product launches, geographic expansion, and partnerships.

According Research game-changing business opportunities reports @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=4630735
Market Segmentation:

• Applications: Retail and e-commerce, travel and hospitality, media and entertainment, automotive, and others.
• Auction: Open auction and invited auction.
• Ad Format: Display, video, mobile, and social.
• Device: Desktop, mobile, and tablet.
• Regions: North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Retail and ecommerce application to grow at the highest CAGR during the forecast period

The applications segment is subsegmented as media and entertainment, games, retail and eCommerce, travel and luxury, mobile apps, others (telecom, Education, BFSI, music, social and politics). Among these, the retail and ecommerce segment is expected to grow at the highest CAGR during the forecast period. Retailers can do their promotions and messages directly to the consumer information that data management platforms can capture via RTB.

APAC to hold the largest market size and grow at the highest CAGR during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period, owing to the adoption of advanced technologies, economic developments, increasing advertising agencies and adexchanges, and high investments by RTB solution providers. Large population contributes to the volume of transactions, because of the broadening internet user base and investments by domestic and international enterprises.

About MarketsandMarkets™

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ’GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets Inc.
1615 South Congress Ave.
Suite 103,
Delray Beach, FL 33445
USA : 1-888-600-6441
mailto:sales@marketsandmarkets.com