The major factors driving the growth of the fertility test market include declining fertility rates across the globe, increasing first-time pregnancy age, introduction of advanced, user-friendly fertility monitors with high accuracy.
Fertility test market is expected to reach USD 772.9 million by 2027 from USD 411.8 million in 2018, at a CAGR of 7.2%
Top Key Players
The major players operating in the fertility test market include SPD Swiss Precision Diagnostics (Switzerland), Church & Dwight (US), and Prestige Brands Holdings (US), among others.
However, the unproven accuracy of urine-based ovulation monitors in PCOS/PCOD patients and lesser precision of ovulation predictor kits to confirm ovulation are the major factors restricting market growth.
Geographically, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is expected to account for the largest share of the global fertility test market during the forecast period (2018-2023). The large share can be attributed to the growing use of fertility monitoring devices for contraception and rising awareness about the benefits of ovulation monitors through social media, marketing campaigns, and e-commerce sites.
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