Post COVID-19, the automotive in-cabin air quality improvement solutions market size is projected to reach USD 1,218 million by 2021, from USD 1,083 million in 2020, at a CAGR of 12.5%.
The adoption and penetration of multilayer cabin filters and sterilization systems are projected to increase post-pandemic due to concern of infections from viruses and bacteria. The OEMs are prompt to launch vehicles with cabin filtration systems which can protect occupants from harmful effects of gaseous pollutants and allergens. Traditional cabin air filter manufacturers must include more HEPA, activated carbon filters, and additional polyphenol filters to reach mask level vehicle cabin filtration. In addition, the development of intelligent/sensor-driven cabin filtration systems would be a major revenue opportunity for cabin filters manufacturers as these systems heavily rely upon certified cabin air filters.
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The development of intelligent air purification systems and cabin sterilization has become a major trend during the pandemic. OEMs such as Geely, SAIC Motor, WM Motor, and Changan Motor either launched vehicles with cabin sterilization or announced the inclusion of these systems/features in upcoming vehicles. For instance, Geely’s 2020 models will have its newly developed Intelligent Air Purification System (IAPS). In the first phase, the OEM will bring IAPS features in the affordable segment as well. In the second and third phase, the Geely will partner with medical agencies and material manufacturers to develop clean materials for interiors. Similarly, MANN+HUMMEL is developing FreciousSmart, an intelligent cabin air filter system with multiple cabin filters. The system utilizes a sensor to determine the air quality inside and outside the vehicle and decides which of the 3 air filters to engage. The HEPA filter is only used when the outside pollution level very high especially in tunnels or traffic jams. Apart from offering protection from ultrafine particles, the demand-based control strategy would lengthen the service life of HEPA filters. SAIC Motor also unveiled deep ultraviolet (DUV) cabin sterilization products for its upcoming vehicles. Meanwhile, in February 2020, SAIC Motor and it’s auto component manufacturers launched two new products – UV based vehicle sterilization systems to be installed in its new vehicles. Sanden Huayu Automobile Air-Conditioning manufactured a deep ultraviolet (DUV) device which can be installed inside the air condition system to block viruses and bacteria from entering the cabin. Another product – a DUV sterilization box, developed Yanfeng, which can be installed on the roof. More such development from OEMs and cabin filter manufacturers would be more prevalent post-pandemic.
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Post pandemic, China will be one of the most lucrative market for automotive in-cabin air quality improvement solutions. The vehicle sales in the country declined sharply in February 2020 due to the COVID-19 outbreak. However, major automakers resumed production in March, and vehicle sales rebounded significantly in March 2020. According to the CAAM, passenger car production and sales reached 1.049 million and 1.043 million in March, 4.4, and 3.7 times higher than the previous month. OEMs are optimistic as the vehicle production resumed quickly. Whereas most European and North American countries are under lockdown and vehicle production is completely halted as of Mid April. In addition, OEM initiatives in the country will be a major growth driver for the in-cabin air quality improvement solutions market. Major automakers such as Geely, SAIC, Changan, and WM Motor are shifting towards the incorporation of intelligent purification systems. For instance, in March 2020, WM Motor introduced CN95 certified CleanPro purification system and a UVC purifier, which emits ultraviolet light to kill harmful bacteria in the cabin. More such OEM initiatives post-pandemic would require HVAC systems with multi-layer cabin filters. Cabin filters with layers of particle filters activated carbon filters, and electrostatic filter or another layer of anti-viral or antibacterial filter would provide N95 mask level filtration efficiency. Hence, upcoming vehicles with superior HVAC systems with certified cabin filters will have a positive impact on the market in China.
Key Questions Addressed by the Report:
1. What are the impact of COVID-19 on the automotive in-cabin air quality improvement solutions market and its segments?
2. What are the opportunities for automotive in-cabin air quality improvement solutions providers due to post-pandemic health and medical concerns?
3. How much growth is expected from different vehicle types once the vehicle production resumes?
4. What is the effect of COVID-19 in key countries in the automotive in-cabin air quality improvement solutions market?
5. Post pandemic, who are the major gainer in the market, and what are their growth strategies?
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