Opportunities for New Market Entrants in Extruded Snacks Market

The report Extruded Snacks Market by Type (Simply extruded, Expanded, Co-extruded), Raw Material (Wheat, Potato, Corn, Oats, Rice, Multigrain), Manufacturing Method (Single-screw, Twin-screw), Distribution Channel, and Region – Global Forecast to 2026″ The global extruded snacks market size is projected to reach USD 65.2 billion by 2026, from USD 48.3 billion in 2019, recording a CAGR of 4.4% during the forecast period. The busy lifestyles that result in lesser time to cook meals and an increase in disposable income are projected to drive the extruded snacks industry growth during the forecast period.

The snacks sale from the hypermarkets and the supermarkets are estimated to be the highest due to the increasing number of such outlets across the globe.

Among the distribution channels, hypermarkets & supermarkets are estimated to form the largest segment in 2019. This segment is projected to be the largest, as well as the fastest-growing market, during the forecast period. The wide range of varieties offered by brick and mortar stores and the advantage of real-time comparison among brands for consumers are the prime reasons for the success of hypermarkets and supermarkets in this market. Also, these formats not only support the on-the-go snacking trend but also support impulse purchases.

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The simply extruded snacks segment accounted for the largest share in the North American extruded snacks market in 2019.

The simply extruded snacks type occupied the major share in the North American snacks market due to the high consumption of flat potato chips, popcorns, and biscuits by the millennial population in the US. However, the expanded snacks are gradually increasing in popularity, because of the increase in health-conscious people who are looking for snacks that are low in calories and hence, are best for weight management.

With the increasing demand low calorie extruded snacks, North America is estimated to dominate the global snacks market in 2019.

The on-the-go snacking trend has been growing across the globe but has been the most significant in North American countries due to the busy lifestyle of the consumers. Sales of snacking items have been the highest across the developed countries from hypermarkets and supermarkets. The trend of snacking has been on the rise in Asian countries, such as China and India, mainly among the millennial population. Also, the revenue of major players producing extruded snacks has been more concentrated toward the North American market, with a well-established distribution network spread across other parts of the world. These companies have also been expanding their business through mergers & acquisitions of innovators or emerging companies. Thus, North America dominated the global market for extruded snacks in 2018.

Key Players:

Key players operating in this market include Calbee, Inc. (Japan), PepsiCo, Inc. (US), Kellogg Company (US), Campbell Soup Company (US), General Mills Inc. (US), ITC Limited (India), Grupo Bimbo, S.A.B. de C.V. (Mexico), Old Dutch Foods Inc. (US), Lorenz Snack-World (Germany) , Amica Chips S.P.A. (Italy), Universal Robina Corporation (Philippines), Balance Foods, Inc. (US), JFC International (US), Ballreich Snack Food Company (US), Barrel O’ Fun Snack Foods Co., Inc. (US), Chipita S.A.(Greece), Tropical Heat (Kenya), Griffin’s Foods Limited (New Zealand), ICA Foods International (Italy), and San Carlo (Italy).

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