The ceramic sanitary ware industry refers to the production and distribution of ceramic products used in the construction of bathrooms, such as toilets, sinks, bidets, urinals, and shower trays.

The scope of the ceramic sanitary ware industry is expected to grow significantly by 2023-24, driven by several factors.

Firstly, there is a growing demand for ceramic sanitary ware in developing countries due to rising urbanization and increasing disposable incomes. This trend is expected to continue over the coming years, as more people move from rural areas to urban centers, creating a need for new infrastructure and housing.

Secondly, there is a growing awareness of the importance of hygiene and sanitation, especially in the wake of the COVID-19 pandemic. This has increased the demand for high-quality, durable, and easy-to-clean sanitary ware products, which are often made from ceramic materials.

Thirdly, the global construction industry is also expected to experience significant growth in the coming years, which will further drive demand for ceramic sanitary ware products. As more buildings and homes are constructed, the demand for toilets, sinks, and other bathroom fixtures is expected to increase, providing significant opportunities for the ceramic sanitary ware industry.

Finally, technological advancements and innovations in the production of ceramic sanitary ware are expected to drive growth in the industry. Manufacturers are investing in research and development to create more efficient production processes, reduce costs, and improve the quality of their products.

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Ceramic Sanitary Ware Market Key Players

There are many Key Players of ceramic sanitary ware worldwide. Some of the major ones include – 

• Geberit Group (Switzerland)
• Kohler Co. (US)
• TOTO Ltd. (Japan)
• LIXIL Group Corporation (Japan)
• Roca Sanitario SA (Spain)
• Villeroy & Boch AG (Germany)
• RAK Ceramics (UAE)
• Duravit AG (Germany)
• Duratex SA (Brazil)
• HSIL (India)

TOTO Ltd. (Japan) is another leading player in this market. The company launched high-end washlet bidet toilets in the global market. This new product is sold under the brand name or NEOREST NX. This helped the company to attract more customers.

Roca Sanitario SA (Spain) is also a leading producer of ceramic sanitary ware. The company launched a new bathroom collection made from innovative designs. This collection offers sanitary wares with bold colors. This helped the company to strengthen its product portfolio.

Kohler Co. (US) is also one of the leading producers of ceramic sanitary ware. In January 2020, the company introduced five new products, which include touchless faucets and touchless toilet technology, among others.

Ceramic Sanitary Ware Market growth in Europe and North America

The ceramic sanitary ware market in Europe and North America is expected to experience steady growth in the coming years.

In Europe, the market is driven by the growing demand for ceramic sanitary ware products, especially in the residential construction sector. The trend towards modernization and renovation of existing homes is also boosting demand for ceramic sanitary ware. Additionally, the increasing focus on water conservation and sustainability is driving demand for ceramic sanitary ware products that are designed to be water-efficient and environmentally friendly.

In North America, the market is driven by a similar set of factors, with growing demand for ceramic sanitary ware products in the residential and commercial construction sectors. The growing trend towards eco-friendly products is also expected to contribute to market growth.

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Toilet sinks/Water closets is the largest type of ceramic sanitary ware.

The toilet sinks/water closetssegment accounted for the largest share of the overall market, in terms of value, in 2019. It is also expected to be the fastest-growing segment during the forecast period. The demand from emerging nations and increasing consumer preference for toilet sinks to meet their basic sanitation requirements are driving the demand for toilet sinks/water closets. They have been further classified into one piece, two piece, wall hung closets, EWC, and others. APAC was the largest market for toilet sinks and water closets. The increasing disposable income of consumers, coupled with the growing demand for luxurious products, is driving the market for ceramic sanitary ware.

Commercial is projected to be the larger application of the ceramic sanitary ware market during the forecast period.

The commercial application accounted for the larger share of the overall market in 2019. Ceramic sanitary wares have a wide range of applications in the commercial sector. Owing to the heavy use and frequent replacement of ceramic sanitary ware in the commercial sector, the growth of ceramic sanitary ware is high in this application. Moreover, with the increasing urbanization, high growth is expected in the commercial application in developing regions during the forecast period.

Slip casting is projected to be the largest technology of the ceramic sanitary ware market during the forecast period.

Due to its easy operation and low-cost labor, the slip casting segment accounted for the largest share in the ceramic sanitary ware market. The market in the pressure casting segment is projected to register the highest CAGR in the next five years. This is due to the increasing labor costs in North America and Europe. Moreover, the need for advanced technologies to produce ceramic sanitary ware products is driving the market in the pressure casting technology.