The low-intensity sweeteners market was growing due to the increasing demand for sugar alternatives driven by health-conscious consumers and those seeking to manage weight. Low-intensity sweeteners are sugar substitutes that provide sweetness with fewer calories than traditional sugars. Low intensity sweeteners are being preferred by food & beverage manufacturers as well as consumers as it provides the same taste as sugar but with the benefit of low-calorie content. Consumers shifting toward a healthier lifestyle is a major factor driving the demand for low intensity sweeteners. They also have many functional characteristics, which makes them even more useful to be used in various applications such as beverages, confectionery, bakery products, dairy products, and pharmaceuticals. Several companies are taking an interest in this trend of sugar reduction and focusing on developing new low intensity products. The low intensity sweeteners market size witnessed impressive growth in 2021, with a valuation of US$2.9 billion, and industry experts forecast continued growth in the coming years, with a projected CAGR of 4.6% leading to a market size of US$3.6 billion by 2026.

Key factors contributing to the growth of the low-intensity sweeteners market include:

1. Health and Wellness Trends: The growing awareness of health issues related to excessive sugar consumption, such as obesity and diabetes, has led consumers to seek healthier alternatives.
2. Rising Diabetic Population: The increasing prevalence of diabetes worldwide has fueled the demand for low-calorie sweeteners as they allow individuals with diabetes to satisfy their sweet cravings without negatively impacting blood sugar levels.
3. Weight Management: Consumers looking to manage their weight often turn to low-calorie sweeteners as part of their efforts to reduce overall calorie intake.
4. Food and Beverage Industry Adoption: The food and beverage industry has been incorporating low-intensity sweeteners into various products, including beverages, snacks, and baked goods, to cater to the growing demand for healthier options.
5. Government Regulations and Sugar Taxes: Some governments have implemented regulations and sugar taxes to curb the consumption of high-calorie sweeteners, further driving the demand for low-intensity sweeteners.

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Asia Pacific estimated to witness the fastest growth in the global low intensity sweetners market over the forecast period.

Asia Pacific region is witnessing a drastic transformation regarding diet diversification, rapid urbanization, and liberal trade policies in the food sector. Furthermore, a rise in consumer awareness about health issues, an increase in the inclination of consumers toward health-benefiting food products, and a surge in income and purchasing power are the major factors driving growth for low intensity sweetener manufacturers in the region. The developing countries in the region, such as India and China, are witnessing a change in the lifestyles of consumers due to rapid urbanization and rising household incomes of the consumers. The South Asian and Pacific regions are witnessing a high risk with the prevalence of diabetes. The increase in incidences of diabetes is majorly attributed to lifestyle changes and physical inactiveness. Due to these factors, consumers in the region are making drastic changes in their diet and inclining toward low-calorie and sugar-free products. This creates high growth opportunities for manufacturers of low intensity sweeteners in the Asia Pacific region.

Key Market Player

The key players in low intensity sweetners market include Ingredion Incorporated (US), ADM (US), Anderson Advanced Ingredients (US), Tate & Lyle (UK), and Roquette Frères (France). These players in this market are focusing on increasing their presence through agreements and collaborations. These companies have a strong presence in North America, Asia Pacific and Europe. They also have manufacturing facilities along with strong distribution networks across these regions.

Market Drivers: Rise in demand for low intensity sweeteners in various food & beverage applications

Since low intensity sweeteners don’t have many calories, they make good substitutes for sugar. They are typically found in processed foods including puddings, jams, jellies, baked goods, candies, soft drinks, dairy products, and other food and drink items. In food processing, low intensity sweeteners’ physical characteristics—such as their molecular weight, solubility, cooling action, and sweetness level—are crucial. They are also available in several forms, such as liquid and powder, and they have multiple uses, such as bulk sweeteners and sugar-free transporters of flavors, colors, and enzymes. Owing to their diverse crystallization characteristics, molecular weight, and solubility, they provide an extensive array of uses in chilled and frozen food products.

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