The automotive ambient lighting market size is projected to reach USD 6.2 billion by 2027 from an estimated USD 3.8 billion in 2022, at a CAGR of 10.6% from 2022 to 2027. The growth of this market can be attributed to the increasing demand of premium and luxury vehicles, increasing utilization of mood lighting, and the rising popularity of multicolour ambient lighting in luxury vehicles. Therefore, the automotive ambient lighting market is expected to witness significant growth in the coming years.
Efforts to optimize interior lighting
Initially, functional applications of automotive interior lighting such as good orientation and visibility were given prime importance. Now with the increasing demand for interior lighting, atmosphere, well-being, and character are also kept in mind. The desire for individual lighting that adapts to the preferences of the respective driver. In the future, it is expected that a greater accumulation of functional and emotional aspects will be there. The development in this sector has already gained momentum because of the trend of autonomous driving. Virtually no area of the car’s interior will be left out. The aim is to generate added value in the lighting segment through functional, emotional, and aesthetic aspects.
Luxury brands, namely Mercedes-Benz, Lexus, and BMW, have the most vibrant and attractive ambient lighting options for modern cars. The concept of ambient lighting is also popular among high-end automakers like Bentley and Rolls-Royce. They take opulence up a few notches by using ambient lighting to create beautiful visual effects. For instance, Rolls-Royce turns the headliner into a gorgeous night sky using fiber optic strands installed into the headliner. In Bentleys, the door speakers of high-end sound systems are illuminated to highlight intricate details.
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Collaborations among automotive OEMs and lighting system manufacturers
Major automotive lighting manufacturers are collaborating with OEMs to design new products that not only meet the requirements of the OEM but also advance the technological scope and knowledge for lighting manufacturers. An example of such a collaboration is ams Osram (Austria) and BMW AG (Germany), who came together to develop front headlights for the BMW 7 series using laser technology.
While local players may not be as adept at developing new products, OEMs can partner with them to produce mass-scale lighting systems for large-scale production or higher selling models to get a cost advantage. The benefits of such collaborations are shared by both partners at different levels. On the one hand, OEMs equip their vehicles with advanced lighting technologies, customized as per their design standards. On the other hand, lighting manufacturers are facilitated to pursue and incorporate advanced technological features in their lighting products. The research & development costs are also shared, resulting in the reduction of expenses for each partner.
Asia Pacific is projected to be the largest OE market by 2027
Asia Pacific is expected to hold the largest share of the automotive ambient lighting OE market during the forecast period. It witnessed higher growth in vehicle production than Europe and North America due to the availability of labor at lower wages, reduced production costs, lenient vehicle safety norms, and government initiatives for FDIs in the region in both pre and post-COVID-19. Vehicle production is mostly driven by countries such as China, South Korea, India, and Japan, which accounted for ~88% of the total vehicle production in the region, and these countries contributed ~55% to the global vehicle production in 2021. Further, although the average penetration of ambient lighting in Asia Pacific is around 25-30% and 35-40% in C & D segments passenger vehicles respectively, it is expected to reach 35-40% and 45-50% respectively by 2027. Thus, increasing vehicle production, along with changing consumer preferences towards more customized options and growing per capita income of the middle-class population, is driving the vehicle demand and encouraging automotive OEMs to increase production capacity and offer vehicles fitted with different ambient lighting systems in the lower-range cars as well.
Key Market Players & Start-ups
The global ambient lighting market is dominated by major players such as HELLA (Germany), Valeo S.A. (France), ams OSRAM (Austria), Grupo Antolin (Spain), Koito Manufacturing Co., Ltd. (Japan), Signify (Philip Lighting) (Netherlands), and Stanley Electric Co., Ltd. (Japan). These companies offer a wide variety of ambient lighting fulfilling all major functions and applications for various applications. The key strategies adopted by these companies to sustain their market position are new product developments, expansions, mergers &acquisitions, and partnerships & collaboration.
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