The global pea starch market is projected to reach USD 211 million by 2027 and 156 million by 2022, growing at a CAGR of 6.2% from 2022 to 2027. Pea starches have various applications in food & beverages, cosmetics, paper, textile, and animal feed industries, among others. The demand for pea starch in the bakery industry is witnessing a strong demand followed by meat and poultry food applications. The growing popularity of healthy eating among consumers is proliferating the demand for gluten-free, vegan-friendly, and non-GMO products. Pea starch is an excellent food additive that fulfills all these parameters. Pea starch, being a rich source of amylose, offers excellent thickening and gelling properties when compared to other starches commonly used in the food industry.
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Asia Pacific held the largest market share in the pea starch market
Asia Pacific has a huge demand for pea starch from countries such as China, India, Japan, and other Southeast Asian countries. The production of pea starch becomes more economical in these countries due to the availability of ample resources and manpower. Food and beverage are the major application segment where pea starch is being used. Food manufacturers are increasingly using pea starch as a substitute for regular starches owing to their cost-effectiveness to minimize the cost of final products. This also comes up with the presence of price-sensitive consumers across the region. Additionally, the people across the countries in these regions are witnessing changing lifestyles such as growing urban and working populations leading to a shift towards convenience food thereby accelerating the use of pea starch in the market.
Key players in this market include Emsland Group (Germany), Ingredion Incorporated (US), Roquette Freres (France), Vestkorn (Norway), Axiom Foods (US), COSUCRA (Belgium), AGT Food & Ingredients (Canada), Puris Foods (US), NutriPea (Canada), and Organicway (China), among others.
Threat of substitute starches
Pea starch has numerous substitutes in the market, such as potato starch, corn starch, cassava starch, and others. These starches also come under the category of resistant starch. They help in resisting digestion in the gut. This results in numerous health benefits, such as improved absorption of nutrients, which acts as a prebiotic for supporting gut health. This helps in increasing metabolism with improving weight loss. Due to these numerous benefits, the pea starch market could face challenges in the coming years. Furthermore, cassava starch is witnessing high demand due to its easy availability and numerous applications in the food and non-food industries, such as adhesive, pharmaceutical, paper, and textile. Cassava is a good source of resistant starch, which helps manage blood sugar levels and gut health. It also contains vitamin C, a crucial component that can improve immune function and collagen production. The rise in demand for cassava starch can be a major challenge for the pea starch market.
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Growing vegan population and the popularity of plant-based food products
There has been a global change in the diet preferences of consumers. The consumers now prefer non-meat and non-animal origin products, including milk or even milk-based products, thereby leading to a growth in demand for pea-oriented ingredients, such as pea protein and pea starch. Key factors that have led to this shift include health conditions, such as lactose intolerance, meat allergies, and the increase in meat allergies, and increased health consciousness among consumers. These conditions have encouraged consumers to choose plant-based protein and starch with non-allergen ingredients. The use of plant-based proteins has become a trend, with the UN report dated August 2019 backing the claim that plant-based diets can benefit humans to combat climatic changes. It estimates that a quarter of global emissions come from food products, constituting over 26%, including more than half of the emissions from animal products (58%), particularly from beef and lamb. According to the World population review, in 2019, the UK had the highest population of vegans, followed by Australia, Israel, New Zealand, Switzerland, Austria & Germany, and Sweden.
