The Gluten-free products market has experienced rapid growth over the past decade, driven by increasing awareness of celiac disease, gluten intolerance, and the health benefits associated with a gluten-free diet. The market includes a broad range of products, including bakery goods, snacks, pasta, ready meals, and beverages, all formulated without gluten, a protein found in wheat, barley, and rye.

Gluten-free Products Market Size

The global gluten-free products market is expanding significantly. It is estimated to be valued at USD 7.70 billion in 2024 and is expected to reach USD 11.48 billion by 2029 at a CAGR of 8.3%.

The rise in gluten sensitivity diagnoses and the popularity of gluten-free diets among non-celiac individuals are expected to further fuel market expansion.

Factors Driving the Gluten-free Products Industry Growth

In January 2022, Nature Reviews Gastroenterology & Hepatology estimated that approximately 1% of the global population is affected by celiac disease. Managing this condition requires adhering to a strict gluten-free diet, which has become a key driver of market demand. The American College of Gastroenterology reported in 2020 that the incidence of celiac disease has been rising, particularly among women and children worldwide, further fueling market growth. Additionally, the market has expanded due to the increasing number of self-diagnosed gluten-sensitive individuals and health-conscious consumers. Many first-degree relatives of celiac patients also adopt gluten-free diets without formal testing, adding to the market’s growth.

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Overall, the surge in gluten-free product sales is driven by greater consumer awareness of celiac disease, an increasing prevalence of gluten-related disorders, and growing health consciousness. This has led to wider availability of gluten-free products, boosting the market’s expansion.

Why Europe is Leading the Charge in Gluten-free Market Expansion?

Europe’s gluten-free products market is expected to experience substantial growth, driven by increasing health consciousness and shifting dietary preferences. The rising demand from health-conscious consumers and those with gluten intolerance is a key factor propelling the market. The presence of major companies, including Barilla G. e R. F.lli S.p.A. (Italy), Raisio Oyj (Finland), Dr. Schär AG / SPA (Italy), Ecotone (France), and Alara Wholefoods (UK), further fuels this growth through ongoing investment in product innovation and expanded production capacities to meet consumer demand.

For instance, in June 2020, Raisio Oyj (Finland) invested USD 9.46 million in a new heating plant at its Nokia oat mill. This facility uses production by-products as fuel to support Raisio’s goal of carbon neutrality, reducing energy costs while boosting production efficiency. The Nokia mill, the largest oat processing facility in Finland, produces gluten-free oat products under the Elovena, Nalle, and Nordic brands to meet growing global demand. Such strategic investments and expansions are accelerating the market’s rapid growth, underscoring Europe’s increasing dominance and consumer preference in the global gluten-free industry.

Bakery Products Lead the Gluten-free Market Share

Bakery products dominate the gluten-free market due to their widespread consumption and essential role in daily diets, including bread, cakes, and cookies. The growing demand for gluten-free alternatives has driven innovation in this segment, leading to the development of high-quality, healthier options with enhanced taste, texture, and nutritional benefits. These products are often made with whole grains, seeds, and alternative flours, attracting health-conscious consumers seeking nutritious, gluten-free options. The convenience and versatility of gluten-free bakery goods—available in fresh, frozen, and packaged formats—further boost demand, contributing to market growth. Their broad acceptance and accessibility continue to fuel the market’s expansion.

How does microencapsulation technology help reduce the use of artificial preservatives in gluten-free products?

The adoption of microencapsulation technology to extend the shelf life of gluten-free products offers a significant opportunity for the gluten-free market. This technology involves coating sensitive ingredients, such as gluten-free flours and additives, to protect them from oxidation, moisture, and flavor degradation. By enhancing the stability and freshness of gluten-free products, microencapsulation also reduces the need for artificial preservatives, aligning with consumer demand for clean-label products. The extended shelf life provided by this technology helps reduce waste, improves distribution efficiency, and broadens market reach, making gluten-free products more appealing to a wider audience. This innovation gives manufacturers a competitive advantage in the rapidly expanding gluten-free products market.

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What’s New in the Gluten-free Products Market? Key Recent Advancements

• In July 2024, Ore-Ida and GoodPop, brands under The Kraft Heinz Company, collaborated to create Fudge n’ Vanilla French Fry Pops, a unique frozen novelty made with vanilla oat milk, a chocolate fudge shell, and crispy potato bits. By strategically positioning these innovative, first-of-their-kind products within the gluten-free category, the companies aim to effectively address the rising consumer demand for unique and allergen-friendly snacks.
• In March 2024, Garden Veggie, a brand of The Hain Celestial Group, launched Flavor Burst Tortilla Chips. These gluten-free chips are infused with vegetable flavors like Nacho Cheese and Zesty Ranch, aiming to offer consumers healthy and nutritious snacking options while driving company growth.
• In February 2024, General Mills Inc.’s yogurt brand, Yoplait, introduced Yoplait Original with Chocolate Shavings in Cherry, Raspberry, and Strawberry flavors. This gluten-free offering combines real chocolate with creamy yogurt, positioning the company competitively in the market.

Essential Questions Answered in the Gluten-free Products Market Report

• What is the current size and growth rate of the gluten-free products market?
• What are the major trends driving the gluten-free products market?
• Which segments of the gluten-free market are experiencing the highest growth?
• Who are the key players in the gluten-free products market, and what are their market shares?