The global beauty supplement market is projected to grow from USD 3.96 billion in 2025 to USD 5.76 billion by 2030, at a CAGR of 7.8% during the forecast period. This growth is fueled by increasing consumer awareness of holistic wellness and the vital role of nutrition in maintaining healthy skin, hair, and nails.

Key market drivers include the rising demand for anti-aging solutions, collagen-based products, and plant-based supplements. Additionally, social media influence, celebrity endorsements, and the expansion of e-commerce have enhanced product accessibility and consumer engagement. Innovations in nutraceutical formulations, clean-label trends, and personalized beauty solutions further contribute to the market’s evolution. As consumers increasingly prioritize beauty from within, the industry is expected to witness continuous innovation and sustained demand across global regions.

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=165507335

Collagen to Dominate the Market by Ingredient Type

The collagen segment is anticipated to hold a significant share of the beauty supplement market during the forecast period, driven by growing consumer awareness of its benefits for skin health and anti-aging. Collagen, a key protein responsible for skin firmness and elasticity, has gained widespread popularity in the supplement market through various formats, including powders, capsules, and drinks.

Recognized for its ability to reduce wrinkles, improve skin hydration, and enhance smoothness, collagen has become a sought-after ingredient in the beauty and wellness industry. The increasing preference for natural and holistic beauty products has further accelerated its adoption, with consumers incorporating collagen supplements into their daily routines to promote skin health from within.

Leading brands are responding to this demand with new product launches. For instance, GNC introduced Premier Collagen on January 25, 2025, and Vida Glow launched Pro Collagen+ on September 18, 2024. These innovations highlight the industry’s focus on providing convenient and effective solutions for achieving optimal skin health.

Rising Demand for Beauty Supplements Among Men

The men’s beauty supplement segment is set to capture a notable market share, driven by increasing awareness of skincare and haircare among male consumers. While nutricosmetics were traditionally marketed towards women, men are now actively seeking supplements with anti-aging, skin hydration, and haircare benefits.

Men’s skin, which tends to be thicker, drier, and more prone to sweat, requires targeted nutrition for optimal maintenance. Supplements featuring vitamins E and C (antioxidants), omega-3 fatty acids (epidermal barrier support), ceramides (moisture retention), and collagen (skin structure enhancement) are gaining traction among male consumers.

According to company reports from November 6, 2024, brands are ramping up their focus on male-oriented beauty supplements to meet the growing demand for haircare and skincare products. Research indicates that 56% of men spend between $26 and $100 per month on personal care products, and 57% have increased their supplement purchases over the past five years. Brands such as Particle, Activ’Inside, Gnosis by Lesaffre, and Monteloeder are developing specialized products targeting skin hydration, collagen protection, and wrinkle reduction for men.

Request Sample Pages: https://www.marketsandmarkets.com/requestsampleNew.asp?id=165507335

Asia Pacific to Lead Market Growth with the Highest CAGR

The Asia-Pacific region is expected to register the highest CAGR in the beauty supplement market, driven by growing consumer preference for natural and functional ingredients that support skin, hair, and overall health. Increasing beauty consciousness, influenced by social media and evolving beauty standards, further accelerates market expansion.

Additionally, the rapid growth of e-commerce has transformed the beauty supplement landscape. Countries such as China, Japan, and South Korea have witnessed a surge in online shopping, fueled by increasing internet penetration, digital payment adoption, and the rise of social commerce. Influencer marketing and live-stream shopping have also strengthened consumer engagement, propelling sales.

For instance, FANCL, a leading Japanese beauty and health supplement brand, expanded its footprint in China in 2022 by enhancing its online distribution channels through partnerships with Tmall and JD.com. Such digital initiatives enable brands to reach a broader audience, offering consumers greater accessibility and convenience. As a result, the integration of digital marketing and e-commerce is a major factor driving regional market growth.

Top 10 Companies in Beauty Supplements Market

• Amway Corp (US)
• Nestlé (Switzerlands)
• Herbalife International of America, Inc. (US)
• Nu Skin (US)
• Meiji Holdings Co., Ltd. (Japan)
• Unilever (UK)
• H&H Group (Hong Kong)
• Nature’s Sunshine Products Inc (US)
• Otsuka Holdings Co., Ltd (Japan)
• Haleon Group of Companies (UK)