The Anti-Counterfeit Packaging Market is growing rapidly in accordance with the growth in the end-use sector of the packaging market, globally. Factors such as awareness of anti-counterfeiting in the pharmaceutical & healthcare sector and growing demand for food & beverage packaging products have largely contributed to the growth of the anti-counterfeit packaging market. The anti-counterfeit packaging market is classified on the basis of technology, usage feature, end-use sector, and region. It has experienced continuous progress with regard to technological advances and innovations in the packaging industry. According to MarketsandMarkets, the global market for anti-counterfeit packaging, in terms of value, is projected to reach USD 182.2 billion by 2023, at a CAGR of 11.5%.
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The major players include companies such as Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), and Zebra Technologies Corporation (US). The other players in the market are SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US).
Avery Dennison Corporation (US) held the leading position in the global anti-counterfeit packaging market in 2017. The company has maintained its leadership position through its strong distribution network across Asia-Pacific, Europe, the Americas, and emerging markets. Avery Dennison Corporation is among the leading manufacturers of anti-counterfeit packaging for many of the markets it serves. It has adopted new product launches as its key strategy to capture the market. In April 2016, Avery Dennison Corporation launched holographic label materials under its Select Solutions portfolio. This label material contains a multi-layered coating which deflects light and creates a variety of optical effects.
CCL Industries Inc. (Canada) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers anti-counterfeit packaging solutions for various applications. CCL Industries adopted acquisitions to gain a competitive advantage in the market. In November 2017, CCL Industries acquired Worldmark Ltd. (UK), one of the leading suppliers of functional labels for leading designers and brand owners, specifically in the technology sector.
Recent Market Developments:
Recent developments are helpful to know the market trend and growth strategies adopted by players in the market. Merger & acquisitions, agreements and collaborations, expansions, and new product launches were the major development strategy adopted by players during 2011-2015 whereas current analysis shows that acquisitions have become a more popular growth strategy followed by players during 2016-2018.
