The Asia Pacific generator sales market size is projected to reach USD 8.8 billion by 2025 from an estimated USD 6.8 billion in 2020, at a CAGR of 5.1% during the forecast period. Increasing adoption of hybrid generators, bi-fuel, and inverter generators is creating demand opportunities for the Asia Pacific generator sales industry. Also, expanding manufacturing sector drives the Asia Pacific generator sales.  

China is estimated to be the largest market for generator sales during the forecast period. The generator sales market in China is expected to be driven primarily by the increased industrialization and urbanization, which requires an uninterrupted and reliable power supply. Also, the development of the healthcare and real estate industry in China requires proper electrification services, thus, driving the demand for emergency backup solutions in industrial and commercial facilities. Moreover, due to the vast population and manufacturing sectors, the country faces power outages owing to poor transmission grid lines. Thus, it creates opportunities for the generator sales market in the Asia Pacific region. 

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This research report categorizes the Asia Pacific generator sales market based on fuel type, power rating, end user,  application, and region.  

Based on fuel type:

• Diesel
• Gas
• Others (Note: Other include LPG, bio-fuel, coal gas, producer gas, and propane gas)

Based on the power rating:

• Below 100kVA
• 100–350 kVA
• 350–1,000 kVA
• 1,000-2,500 kVA
• 2,500-5,000 kVA
• Above 5,000 kVA

Based on the application:

• Standby
• Peak Shaving
• Prime & Continuous

Based on end-user:

• Residential
• Commercial
  • IT & Telecom
  • Healthcare
  • Others (Others include data centers, hotels, shopping complexes, malls, and public infrastructure)
• Industrial
  • Utilities/Power Generation
  • Oil & Gas
  • Others (Others include mining, marine, chemical, military, and manufacturing industries)

Based on the countries:

• China
• India
• Australia
• Japan
• Indonesia
• South Korea
• Thailand
• Laos
• Cambodia
• Myanmar
• Vietnam
• Pakistan
• Bangladesh

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Standby generators are expected to grow at the highest CAGR during the forecast period. Standby power generators are used in applications requiring a regular power supply to carry out operations. Their primary function is to supply emergency power for a limited duration during a power outage. Commercial buildings, such as hospitals, data centers, and telecom centers, among others, consume a large amount of energy and require generator sets that are reliable and ensure continuous power supply in the event of grid failure and power outages. Lack of transmission grid lines in remote locations results in power outages, which hampers the production lines. Therefore, a standby generator plays a vital role in providing this continuous power supply during peak hours and during power outages and is expected to drive the Asia Pacific generator sales market.    

To enable an in-depth understanding of the competitive landscape, the report includes the profiles of some of the top players in the Asia Pacific generator sales market. The major players in the Asia Pacific generator sales industry are Caterpillar (US), Cummins (US), Generac (US), Wärtsilä (Finland), Mitsubishi Heavy Industries (Japan), Rolls-Royce Holdings (UK), Yanmar (Japan), Siemens (Germany), Weichai Group (China), and Sterling & Wilson (India). These players are adopting various strategies to increase their share in the Asia Pacific generator sales market. Contracts & agreements, and new product launches have been a widely adopted strategy by the major players in the generator sales industry.