oral care market was a significant and rapidly growing industry worldwide. The oral care market encompasses a wide range of products and services designed to maintain and improve oral hygiene, dental health, and overall oral well-being. Some of the key products in this market include toothpaste, toothbrushes, mouthwashes, dental floss, teeth whitening products, and various dental accessories.
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Oral Care market in terms of revenue was estimated to be worth $47.2 billion in 2021 and is poised to reach $54.9 billion by 2026, growing at a CAGR of 3.1% from 2021 to 2026 according to a latest report published by MarketsandMarkets™. The rising incidence of dental diseases, the rising number of practicing dentists on a global scale, and technological advancements in oral care products are the major factors driving the growth of the oral care market. On the other hand, product recalls for the oral care market are expected to restrain the market’s growth.
Factors driving the growth of the oral care market include:
Increasing Awareness: Growing awareness of the importance of oral health and hygiene, along with the prevalence of dental problems like cavities, gum diseases, and bad breath, has led to an increased demand for oral care products.
Advancements in Technology: The oral care industry has witnessed significant technological advancements, including the development of electric toothbrushes, smart toothbrushes with connectivity features, and improved dental treatments.
Rising Disposable Income: As disposable incomes rise in many regions, consumers are more willing to spend on premium oral care products and dental services.
Aging Population: With a larger aging population, there is a higher demand for dental care products and services, including dentures and dental implants.
Cosmetic Dentistry: The growing popularity of cosmetic dentistry procedures, such as teeth whitening and dental veneers, has contributed to the growth of the oral care market.
E-commerce Growth: The rise of e-commerce platforms has made oral care products easily accessible to consumers, contributing to market expansion.
Oral Care Innovations: Continuous research and development have led to the introduction of innovative oral care products and formulations that cater to specific dental concerns.
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Asia Pacific holds the largest share in the oral care market, by region, in the forecast period
oral care market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. The Asia Pacific region accounted for the largest share of 31.6% of the oral care market. The major factors driving the growth of the Asia Pacific region for the oral care market include the growing awareness of oral care & oral hygiene products in this region, rising disposable income, increasing aging population in certain countries, and rising investments in dental healthcare. The Asia Pacific market is also estimated to grow at the highest CAGR during the forecast period.
Key Market Players:
The prominent players in the global oral care market include Colgate-Palmolive Company (US), Procter & Gamble (US), GlaxoSmithKline plc (UK), Unilever plc (US), and Koninklijke Philips N.V. (Netherlands).
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