The precision viticulture market was valued at USD 936.0 Million in 2016 and is projected to reach 1,546.6 Million by 2022, at a CAGR of 8.81% during the forecast period. The availability of freeware geographical systems (GIS packages) with sophisticated functionality is expected to fuel the demand for precision viticulture technologies in the near future.
Precision Viticulture Market Driving Factors >>
- Increase in Focus on Farm Efficiency and Productivity
- Growth in Adoption of New Technologies in Farming for Maximum Profitability and Production
- Government Support for the Adoption of Modern Viticulture Techniques
- Rise in Need for Monitoring Grape Quality
- Increase in Demand for High-Quality Grapes
The key players in global precision viticulture market include John Deere (US), Trimble(US), Topcon (Japan), Deveron UAS (Canada), and TeeJet Technologies (US). Other players in the market include Groupe ICV (France), Tracmap (New Zealand), QuantisLabs (Hungary), Terranis (France), Ateknea Solutions (Spain), AHA Viticulture (Australia), and AG Leader Technology (US).
Opportunities >>
- Integration of Smartphones With Agricultural Hardware and Software Applications
- Increase in Usage of Unmanned Aerial Vehicles (UAVS)/Drones in Precision Viticulture
Based on application, the precision viticulture market has been segmented into yield monitoring, crop scouting, field mapping, weather tracking & forecasting, irrigation management, inventory management, farm labor management, financial management, and others which include demand forecasting, customer management, and profit center analysis. The yield monitoring segment accounted for the largest market share of the global precision viticulture market in 2016. Yield monitoring provides winegrowers information about weather conditions, soil properties, and fertilizers which may affect the overall grain production.
By technology, the precision viticulture market has been segmented into guidance systems, remote sensing, and variable rate technology. The guidance systems segment dominated the global precision viticulture market with the largest share in 2016. Guidance systems include global positioning system (GPS) and geographic information system (GIS). GPS is essential for most site-specific practices wherein a specific action is recorded and positioned to use the information for future treatments.
Based on product/service, the precision viticulture market has been segmented into hardware, software, and services. The hardware segment accounted for the largest market share in 2016. The hardware segment is categorized into two types, namely, automation & control system and sensing & monitoring devices. Global positioning system (GPS)/global navigation satellite system (GNSS) devices accounted for the largest share of all the automation & control systems as GPS receivers are among the most widely used devices in many applications such as monitoring, mapping, and variable rate application (VRA). These devices are expected to grow at an average rate owing to their wide adoption in precision farming.
Asia Pacific accounted for the largest share in the global precision viticulture market, in terms of value, in 2016, owing to the increasing awareness about precision viticulture practices. The wide acceptance and availability of guidance systems, especially in countries such as Australia & New Zealand, China, and India along with its growth potential is the major driver contributing to the penetration of the market in the Asia Pacific precision viticulture industry.
