The applications in the medical field such as the 3D visualization for disease detection and the increased use of the mobile applications have been the major drivers for the augmented reality (AR) market, which are impelling the demand for the augmented reality market. Growing investments in the AR market and growth of gaming market are the driving factors.

Growing investments in the augmented reality market by several players involved in the value chain of the market include Google, Inc. (U.S.), Microsoft Corporation (U.S.), Magic Leap, Inc. (U.S.) and a few others are involved in the research and development of augmented reality products and technology.

augmented-reality-market

The use of augmented reality has been promising due to its use in diverse applications in recent times. With the growth of virtual reality market, the anxiety of the developments in the augmented reality market has been growing. The use of this AR for branding and marketing the products has helped spread the awareness of augmented reality. There have been different applications for the augmented reality and also AR browsers which have boosted the growth of the augmented reality market. The applications such as marketing of products and services using the AR technology at public places such as malls and theaters would be helpful for the marketers. This would help engaging the customers at different points.

The interaction between the user and the machines is currently done with the interactive displays. These interactions in the near future would help to connect with the world and the environment using the AR. It would provide an interactive and immersive experience. The medical sector would use the AR technology for training doctors and other staff in the hospital.

There is a huge potential for this technology with its use in automotive. Volkswagen (Germany) has designed an app (Mobile Augmented Reality Technical Assistance) which helps a technician to service a vehicle.  Also, they have an Audi AR app which functions like a user manual to enable users to view their car on the iPhones to get information of the part they are looking at.

The AR is likely to be game changer in the logistics industry with the technology being used for vision picking in warehouses. DHL Express (Germany) with Ubimax GmbH (Germany) successfully tested vision picking in their warehouses.