The ambient lighting market for automotive is estimated to grow at a CAGR of 9.9% from 2020 to 2025. It is projected to reach USD 4.9 billion by 2025 from an estimated USD 3.0 billion in 2020. The market growth can be attributed to increase demand for luxury and comfort in passenger car vehicle.
Market Dynamics:
Driver: Increasing sale of ultra-luxurious vehicles
The improving global economic conditions have changed the overall lifestyle of consumers. With increasing disposable income, their demands have changed in line with new lifestyles, leading to a change in their preferences. This has positively affected the sales of ultra-luxurious cars across the globe. The difference in lifestyle is noticeable, especially in developing countries such as China and India.
E segment vehicles are executive cars as defined by European commission such as BMW 5 Series vehicles and Volvo V90. As per European Commission F segment cars are termed as Full-Size Luxury cars. The E & F segment vehicles as defined by the Euro car segment. This steady rise has been attributed to the increasing demand for these vehicles, especially in growing economies such as China. Ambient lighting is one of the highlights of the E & F segment vehicles. Along with improving visibility, it also provides a calm atmosphere in the cabin, thus reducing driver fatigue during the night. As ambient lighting is a key feature in ultra-luxurious vehicles, their increasing global production is expected to drive the global automotive ambient lighting market during the forecast period.
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Opportunity: Enhanced functionalities
Automotive OEMs prefer testing their models on-road, rather than only lab testing, as it helps them Ambiance interior lighting was initially available only in high-end vehicles from Audi, Mercedes-Benz, Cadillac, Infiniti, Jaguar, Range Rover, and BMW. However, this technology continues to work its way down the chain to lower-cost models. Due to the availability of aftermarket solutions, ambient lighting can be easily installed in any car economically. It is perceived primarily as a cosmetic feature with a little functional value. The advancements in interactive lighting technology are set to change this perception.
With increasing vehicle connectivity, ambient lighting can act as an important functional feature in vehicles. For instance, Hella has launched Solid State Lighting HD to provide freely programmable lighting options as well as added safety solutions. Interactive technology is slowly working its way into lighting applications. In the future, ambient lighting will be able to communicate with other vehicle systems to adjust accordingly. For example, if the airbag is deployed, the interiors of the car will light up, thus alerting the driver. In case there is a malfunction with the vehicle, not everyone may notice the engine malfunction light in the instrument panel immediately. Interior lighting can be effectively used to convey this message. Even if everything is fine, but the vehicle is operating only on battery, the interior ambiance lights can dim further to save energy and act as a warning to the driver. Major OEMs that are working towards more innovative use of ambient lighting are BMW, Audi, and Mercedes-Benz. Thus, ambient lighting has the potential to be an integrated security feature of a vehicle and not just a cosmetic feature as it is perceived today.
Key Market Players:
The global ambient lighting market is dominated by major players such as HELLA (Germany), OSRAM (Germany), Valeo (France), Philips (Netherlands), KOITO (Japan), and General Electric (US). These companies offer a wide variety of ambient lighting fulfilling all major functions and applications for various applications. The key strategies adopted by these companies to sustain their market position are new product developments, expansions, mergers &acquisitions, and partnerships & collaboration.
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