The global AVAS Industry Size is projected to grow from USD 1.2 billion in 2024 to USD 1.7 billion by 2030, at a CAGR of 6.4%.
The growing popularity of electric and hybrid cars, which are quieter than conventional cars with internal combustion engines and need AVAS to protect pedestrians, is propelling the AVAS market. Government and international regulatory requirements, like the European Union’s mandate that AVAS be included in all new electric and hybrid vehicles, greatly accelerate industry expansion. As urbanization and smart city efforts increase, so does the need for sophisticated vehicular safety technology, such as AVAS. Furthermore, the development of increasingly complex and adaptable warning systems is made possible by technological developments in artificial intelligence and sound engineering. The emphasis on lowering traffic accidents involving vulnerable road users, such as pedestrians, and increased awareness of road safety are further factors driving the broad deployment of AVAS.
Over the course of the forecast period, the e-scooter/moped category is anticipated to have the highest share.
An increasingly popular form of urban mobility is represented by electric scooters and mopeds, which provide a practical and environmentally friendly substitute for conventional gasoline-powered automobiles. Because electric motors power these small two-wheelers, they do not require gasoline and emit fewer harmful emissions, making them eco-friendly choices for city commuters. Thanks to developments in battery technology, electric scooters and mopeds now have remarkable performance features like silent running, quick acceleration, and a longer range between charges. The key drivers of the growing popularity of electric scooters and mopeds are advantages like their cheap maintenance and running expenses. Due to the lack of sound in electric two-wheelers, the number of traffic accidents has increased. Pedestrians find it more difficult to identify cars on the road because of the soundless operation. The need for AVAS systems in E2Ws has increased as a result. For their e-scooters and mopeds, companies like Mahindra (India), Gogoro (Taiwan), and OLA (India) offer AVAS systems.
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Over the course of the forecast period, the BEV category is anticipated to hold the highest share in the AVAS market.
Global demand for BEVs is rising as a result of increased concerns about lowering emissions. In the past, demand was kept low by the scarcity of charging stations and the expensive price of EV batteries. But the demand for BEVs has increased dramatically since EV battery prices have been falling consistently. Longer EV ranges and an expanding global network of charging stations are also contributing factors to this increase. The majority of the best-selling EVs in 2023 were BEVs. At low speeds, BEVs make virtually little noise, which could be dangerous for pedestrians. Governments around the world require the deployment of AVAS when BEVs are being driven at moderate speeds in order to improve pedestrian safety. To solve this safety issue, AVAS is crucial. Since BEVs emit no emissions and their sales have increased due to technological developments, AVAS systems are increasingly being installed in these vehicles. An electric battery that stores chemical energy powers a BEV. Approximately 70% of the vehicle’s weight is made up of this rechargeable battery. To increase the efficiency of BEVs, automakers are making significant investments in research and development. Long-range batteries have been created for these vehicles by companies such as Tesla and Chevrolet.
BEVs come in a variety of models, such as sedans, SUVs, and hatchbacks. In response to consumer demand, numerous OEMs are introducing BEVs. While OEMs like SGMW (China), Li Auto (China), and Mercedes (Germany) are also providing EV manufacturers with fierce competition, the leading pure EV companies in terms of sales are BYD (China), Tesla (US), BMW (Germany), GAC Aion (China), and Volkswagen AG (Germany). BEV sales grew significantly in 2023, according to the International Energy Agency’s (IEA) Global EV Outlook 2024 study. While Europe showed a significant rise in BEV adoption, China continued to be the largest market for BEVs, accounting for over half of global sales. The study also notes that in 2023, BEV sales increased significantly in a number of nations, including the US, Japan, the UK, France, and Germany. Additionally, OEMs including Suzuki (Japan), Nissan (Japan), Ampere (France), and Volkswagen (Germany) have set goals to boost their BEV sales in the future. As governments require these safety features, the rise in BEV sales is anticipated to greatly accelerate the AVAS market, highlighting the vital role AVAS plays in pedestrian safety in the rapidly developing electric vehicle market.
“By 2030, North America is anticipated to hold a sizable portion of the AVAS market.”
Developed nations like the US and Canada make up North America. Numerous well-known OEMs with a reputation for producing high-quality, high-performance automobiles call the area home. North American OEMs, including GM (US) and Tesla (US), concentrate on creating EVs that are high-performance, cleaner, and faster. One of the world’s leading EV markets is the US. To a certain extent, the nation offers new EV owners a USD 7,500 subsidy. States like California have heavily taxed ICE automobiles and made EVs widely appealing. As a result, some states in the nation are completely EV-capable and prepared, while others are not. The demand for EVs is being raised in Canada as well. In order to assist Canadian EV manufacturers and increase demand in their own market, pertinent legislation is being created. Additionally, the US has ordered OEMs to begin preparing for an all-electric future and set a regulation to raise the EV market share to 50% by 2030. The AVAS market is anticipated to be driven by the region’s AVAS mandate and the rising demand for EVs.
To protect pedestrians, strict safety regulations would be necessary as the number of EVs on the road increased. A 2020 study in the International Journal of Environmental Research and Public Health found that when performing specific low-speed maneuvers, hybrid electric vehicles (HEVs) are more likely to collide into pedestrians and cyclists than internal combustion engine (ICE) vehicles. As a result, the United States created a rule requiring that 50% of hybrid and electric vehicles manufactured on or after September 1, 2020, include a sound emitting device. The top US OEMs that have introduced EVs across the country are BMW (Germany), Nissan (Japan), Volkswagen (Germany), and Daimler (Germany). The Tesla Model S, Chevy Volt, Nissan Leaf, and Ford Fusion Energy PHEV are the top-selling electric vehicles in the United States. The Model 3 will be equipped with acoustic vehicle alerting technologies that Tesla is currently developing. The market in this area is anticipated to be driven by OEMs’ proactive efforts and supportive government policies requiring the installation of acoustic vehicle warning systems.
Key Players
The major players in the AVAS market include Continental AG (Germany), Hella GMBH & CO. KGAA (Germany), Kendrion N. V. (Netherlands), Harman International (US), and Denso Corporation (Japan). These companies offer AVAS for automakers and have strong distribution networks across the globe.
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