The inventory tags market size is projected to grow from USD 4.08 Billion in 2016, to reach USD 5.07 Billion by 2021, at a CAGR of 4.43%. The segments considered for this report are based on printing technology, label type, technology, end-use sector, and region. The segmentation based on technology consists of barcodes, RFID, and others. Label types include plastic labels, paper labels, metal labels, and others. The end-use sectors include the industrial, retail, and logistics & transportation sectors. On the basis of region, the report is segmented into North America, Europe, Asia-Pacific, and the Rest of the World (RoW).
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Track & trace and authentication technologies such as barcodes and RFID are some of the technologies used by companies to track their inventory. Barcode technologies are the most conventional and prominent technologies used in the inventory tags market. This segment dominated the inventory tags market in 2015, and this trend is projected to continue through 2021. In current economic conditions, retailers and manufacturers recognize that additional investments in loss prevention is necessary to combat the increasing level of inventory loss due to theft and counterfeiting. Logistics & transportation companies also benefit by using track & trace technologies as they can locate the package at any point during the delivery process. Track & trace technologies such as RFIDs and barcodes help in identifying the product as well as help in tracing the product across the supply chain.
The inventory tags market is projected to witness significant growth in the future with the increasing popularity of the benefits of authentication technologies and the need for track & trace technologies, which are embedded in packaging. Developing markets such as China, Brazil, and India are emerging as growth frontiers for the inventory tags market. Growing economies, globalization, and reduced trade barriers act as the main drivers for increased opportunities in these countries.
Zebra Technologies Corporation (U.S.) has maintained its leadership position through its strong distribution network across Asia Pacific, Europe, and the Americas. The company has adopted mergers and acquisitions as its key strategies to capture the market. In October 2014, Zebra Technologies Corporation acquired the enterprise business of Motorola Solutions, Inc. (U.S.) which strengthened Zebra’s product portfolio, geographic reach, go-to-market channels, and industries served. The company plans to enter into new and emerging markets given its stable financial position and a strong customer base.
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