Introduction :

Beverage processing equipment is the machinery used for the large-scale production of alcoholic and non-alcoholic beverages involving value addition to raw materials such as water, milk, and malt through various technologies and techniques to produce the desired beverage product and meet the demand of the target consumer. These machineries may be automatic and semi-automatic, and perform functions such as brewing, boiling, mixing, filling, pasteurization, homogenization, filtration, and separation. With the increasing consumption of beverage products, growing trend for health and wellness drinks, and increasing preference for functional beverages, the beverage processing equipment market is witnessing several developments in various technologies to cater the evolving demand. The global beverage processing equipment market is projected to grow at a CAGR of 6.1% during the forecast period (2013–2020), to reach USD 20,027.5 million by 2020.

The beverage processing equipment market was dominated by the Asia-Pacific region in 2014. This region is also projected to be the fastest-growing market for the period considered in this study, due to the establishments by huge giants in the beverage processing industry such as Coca-Cola, PepsiCo, SAB Miller, United Beverages, and among others. In terms of beverage type, the application in alcoholic beverage segment accounts for the largest market and the application in non-alcoholic beverage market is projected to be the fastest-growing, from 2015 to 2020. Further, owing to health concerns, the application of beverage processing equipment in functional drinks in the non-carbonated beverage category is expected to gain popularity in the upcoming years.

Operation Flexibility And Efficiency Is The Key Trend In The Beverage Industry

Macroeconomic factors such as the rise in income levels, and economic growth have subsequently led to the increased demand for beverages across the globe, which has encouraged the increase in manufacturing capacity of beverage manufacturers.  This is further supported by the operation flexibility in the equipment. For instance, GEA PHE Systems, a manufacturer of plate heat exchangers used in food and beverage processing has a flexible assembly line that can be configured and assembled in different ways for specific applications. Such flexibility of a processing lines will help the manufacturers to upscale and downscale production according to the fluctuating demand.

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The upcoming trends such as significant number of new beverage product launches, consumer trends for health and wellness, and sensory and indulgence, along with equipment manufacturer’s focus on optimization of existing plants and lines are positively impacting the beverage processing equipment market. The demand from the beverage manufacturers is for the equipment which can reduce production costs, easy to operate, offers flexibility and saves time, and can provide meaningful production data. Automated systems are also emerging which are installed for operating beverage processing lines, improve plant efficiency, safety, product quality, hygiene, and profitability.

Technology Advancement As Growth Opportunity :

The opportunities for beverage processing equipment market growth appear in the form of the following:

• Launch of advanced technologies equipment
• Upgradation of new technologies by service providers
• Increase in R&D activities
• Development of low power consuming equipment which also offers low turnaround time

Opportunities in developing countries :

Asia-Pacific has a large market for beverages; the fast-moving lifestyle, improved standard of living and rise in the income levels are major factors that is driving the beverage market in this region. China is a major contributor to the alcoholic beverage equipment market as it is the world’s largest producer of beer. Beverage giants such as PepsiCo and Coca Cola have made huge investments in Asian countries. Recently, The Coca-Cola Company, its bottling partners and fruit suppliers and processors in India agreed to invest USD 1.7 billion for procurement and processing of fruit pulp and fruit concentrate in India to cater India’s growing demand for juice and juice drinks and sparkling drinks with juice ingredients. With such investments and expansion of processing lines by major beverage manufacturers, there is a wide market scope for the beverage processing equipment manufacturers in these countries.

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