The sourdough market is poised for substantial growth, with estimates predicting a remarkable ascent to USD 3.5 billion by 2028, according to a comprehensive report by MarketsandMarkets. Starting at USD 2.3 billion in 2023, this surge, driven by increasing consumer preference for healthier and natural food alternatives, is set to unfold at a notable CAGR of 9.0%.
A Health Wave: Sourdough’s Rise Amidst the Pursuit of Well-being
Amidst a global pursuit of health-conscious choices, consumers are actively seeking alternatives to processed and artificial ingredients. Sourdough, with its natural fermentation process and associated health benefits, aligns seamlessly with this demand. Its touted advantages, including improved digestion and a potentially lower glycemic index, contribute to the growing popularity of sourdough. Craftsmanship and authenticity associated with sourdough bread further reinforce its appeal.
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Type II Sourdough: A Flavorful Affair
An emerging trend highlighted in the report is the growing popularity of Type II sourdough. This variant, known for incorporating additional ingredients or variations, offers a diverse flavor profile, catering to consumers seeking enhanced taste experiences. The inclusion of added grains, fruits, or sweeteners propels the expansion of the type of segment within the sourdough market.
Gluten-free Oats-based Dough Takes Center Stage
A significant market trend is the dominance of gluten-free dough made from oats across various applications. This surge is propelled by heightened awareness of gluten intolerance and the increasing demand for gluten-free alternatives. Oats, naturally gluten-free, offer a nutritious option for individuals with gluten sensitivities. The versatility of oats in various baked goods positions gluten-free oats-based dough as a dominant force in the market.
Asia Pacific: A Flourishing Frontier for Sourdough
The Asia Pacific region emerges as a key growth market, offering the highest growth prospects for the sourdough market in 2023. Factors such as rapid urbanization, an expanding middle class, and increased consumer spending power contribute to a shift towards Western dietary preferences and a heightened awareness of health. Urban areas in the region witness a growing affinity for artisanal and gourmet bread products, including sourdough. The incorporation of sourdough into traditional Asian recipes further fuels its appeal, making Asia Pacific a thriving market for sourdough.
Key Players in the Sourdough Renaissance
Prominent players in the sourdough market include Puratos (Belgium), IREKS GMBH (Germany), Lallemand Inc. (Canada), Lesaffre (France), BOUDIN BAKERY (US), Goodmills (Austria), and Bake With Brolite (US).
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