The digital printing packaging industry uses digital printing technology to produce packaging materials. It offers cost-effective, customizable, and efficient printing solutions for various sectors. It finds applications in food and beverages, pharmaceuticals, personal care, consumer goods, e-commerce, luxury goods, and promotional packaging. The industry is driven by the need for attractive and informative packaging, regulatory compliance, and brand recognition. With advancements in technology, the industry is expected to continue growing and innovating to meet the evolving needs of different sectors. The global digital printing packaging market size is projected to grow from USD 29.4 billion in 2022 to USD 45.1 billion by 2027, at a CAGR of 8.9% from 2022 to 2027.
Browse 613 market data Tables and 50 Figures spread through 396 Pages and in-depth TOC on “Digital Printing Packaging Market by Printing Inks (Solvent-based, UV-based, Aqueous), Printing Technology, Format, Packaging Type (Corrugated, Folding cartons, Flexible Packaging, Labels), End-use Industry and Region – Global Forecast to 2027”
The digital printing packaging market is experiencing rapid growth, driven by advancements in technology and changing consumer preferences. Digital printing offers numerous benefits such as cost-effectiveness, customization, and faster turnaround times. This has made it an attractive option for various industries, including food and beverages, pharmaceuticals, and personal care.
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The demand for digitally printed packaging is fueled by the need for eye-catching designs, product differentiation, and brand recognition. With digital printing, companies can create vibrant and high-resolution graphics that captivate consumers’ attention on store shelves. Additionally, it allows for variable data printing, enabling personalization and targeted marketing campaigns.
The digital printing packaging market also benefits from sustainability concerns. As consumers become more environmentally conscious, there is a growing demand for eco-friendly packaging solutions. Digital printing reduces waste by enabling on-demand production and eliminating the need for printing plates. Moreover, it offers the flexibility to use various substrates, including recycled and biodegradable materials.
UV-based printing ink is the fastest growing market
UV-based inks are cured by exposure to strong UV light. These inks are pure solid systems and do not contain solvents. The lack of solvents offers environmental benefits, high speed, and faster turnaround time. The curing process takes place through the interaction of the ink ingredients and a strong UV light source in a dryer. They can be rapidly cured, thereby increasing the print speed and saving production time. UV-based inks include colorants in dye or pigment form. These inks can be applied to a wide range of uncoated substrates and produce a very clear image with excellent color value. Owing to the high density, UV-based inks are capable of being printed on rigid substrates. This has increased the usage of UV-based inks for printing on POS/POP, wood, metal, glass, and other such substrates.
The demand for these inks is lower compared to water-based inks, as they are expensive, require expensive curing modules in the printer, and the cured ink has a significant volume, resulting in slight relief on the surface. The major drawbacks of UV-based inks are that they cannot be used on all substrates and cannot be printed on dark substrates and are susceptible to cracking when applied on flexible substrates. The most common type of UV-based ink used in digital printing is composed mainly of monomer and oligomer acrylate resins, along with photoinitiators.
UV-based inks are a 100% solid system and do not contain solvents. They do not emit any VOCs as they are devoid of solvents. Hence, using this type of ink helps lower the environmental impact and achieve an excellent color value. The major disadvantage of UV-based ink is that it cannot be used on all substrates and cannot be printed on dark substrates. UV-based inks are suitable for food packaging labels only when it is fully cured.
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Labels segment to be the largest packaging type in digital printing packaging market
Labels are high-quality, colored, custom digital stickers used for branding products. Digitally printed labels can be produced on various label materials such as paper and film. Labels can be used for displaying sequential barcodes and numbering, variable text, titles, or graphics and add substantial value to the product. Some benefits of digital labels include availability of vibrant colors, reduced packaging costs, and reduced turnaround time.
Food & beverage to account for the largest market share
Digital printing packaging is used in the food industry for fresh food, meat, fish, seafood, fresh produce, poultry, and ready meals. With the increase in demand for convenience and quality food products, people opt for packaged foods.
The food & beverage industry requires packaging for the storage, handling, and transportation of products. Increase in demand for product differentiation and labeling to authenticate products drives the market growth for printing in the food & beverage packaging segment. To enhance the shelf appeal and salability of products, the demand for digital printing is expected to increase. As digital printing offers high print quality, color assortment, and print-on-demand facility, its demand in packaging is expected to increase. Digital printing packaging is estimated to experience high demand from the food & beverage industry, mainly because of the growing demand for packaged and branded products.
North America is the second-largest market for digital printing packaging
The North American market comprises the US, Canada, and Mexico. The US accounted for the largest share of the digital printing packaging market in North America in 2021 in terms of value. The market in this region is majorly driven by technological advancements in the packaging industry. Demand for digital printing packaging is expected to be driven by factors such as increasing sales of consumer durables, high disposable income, increasing demand for packaged foods, and demographic changes.
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Digital Printing Packaging Market Key Players:
The digital printing packaging market comprises major solution providers, Huhtamaki (Finland), Constantia Flexibles (Austria), Quad/Graphics, Inc. (US), THIMM The Highpack Group (Germany), Printpack (US), DS Smith (UK), Smurfit Kappa (Ireland), Krones AG (Germany), CCL Industries Inc. (Canada) and ePac Holdings, LLC. (US) among others.
DS Smith is a global leader in customer-specific packaging with an emphasis on cutting-edge packaging design and local service close to customer facilities. DS Smith meets every market requirement with a product portfolio that includes transit packaging, consumer packaging, displays and promotional packaging, customized protective packaging, and industrial packaging. The company offers packaging solutions, paper products, and recycling services for industries such as food & drink, consumer goods, industrial, e-commerce & e-retail, and converters. DS Smith operates in over 30 countries. It offers packaging solutions in North America, Europe, and Asia Pacific. The company follows a circular business model.
