The food fortifying agents market is set to experience substantial growth over the next few years, with a projected revenue of USD 128.0 billion by 2027. This represents a compound annual growth rate (CAGR) of 10.1%, which is a testament to the increasing demand for fortified foods and beverages across the globe. In 2022, the market was already valued at USD 79.3 billion, and this figure is only expected to increase as more consumers become aware of the benefits of fortified products. With the rising interest in health and wellness, food fortifying agents are poised to play a significant role in meeting the nutritional needs of individuals and populations worldwide.

There are several drivers contributing to the growth of the food fortifying agents market, including:

1. Rising health awareness: As more people become aware of the importance of a balanced diet and the role of essential vitamins and minerals in maintaining good health, the demand for fortified foods and beverages is on the rise.
2. Growing population and urbanization: The global population is expected to reach 9.7 billion by 2050, with more people living in urban areas. This shift towards urbanization has led to changes in dietary patterns, with a greater emphasis on convenience and packaged foods. Fortifying these foods with essential nutrients is becoming increasingly important.
3. Government initiatives: Governments across the world are implementing policies to address malnutrition and micronutrient deficiencies. For instance, in many countries, fortification of staple foods like wheat flour, rice, and salt is mandatory.
4. Increasing consumer demand for functional foods: Consumers are seeking out functional foods that offer additional health benefits beyond basic nutrition. Fortified foods and beverages are seen as a convenient way to obtain these additional benefits.
5. Technological advancements: Advances in food processing and packaging technologies have made it easier to fortify foods without affecting their taste or texture. This has led to a wider range of fortified products on the market, catering to different dietary requirements and preferences.

The North American food fortifying agents market is driven by a combination of factors, including technological advancements, increased consumer demand, and regulatory changes. Key players in the market, such as Cargill and FMC Corporation, are leveraging advancements in food processing and packaging technologies to offer a wider range of fortified products to consumers. This has led to continued growth in sectors such as bulk food items, fats & oils, dietary supplements, and fortified cereals & beverages.

Fortifying agents are scientifically proven functional food ingredients, and their effectiveness in meeting nutritional requirements is well established. In Canada, the regulatory landscape for food fortification is evolving. While it has been tightly regulated in the past, the current policy being crafted is expected to result in expanded options for food fortification, particularly in the area of discretionary fortification. This is good news for consumers who are looking for more options in fortified foods and beverages to meet their nutritional needs. Overall, the North American food fortifying agents market is poised for continued growth as technological innovations and regulatory changes drive the development of new and improved fortified products.

The key players involved in food fortifying agents market include Cargill, (US), DSM (Netherlands), Chr. Hansen Holdings A/S (Denmark), DuPont (US), BASF SE (Germany), Arla Foods Amba (Denmark), Tate & Lyle (UK), Ingredion (US), Archer Daniels Midland Company (US), and Nestle SA (Switzerland).