Oral Care/ Hygiene Market is projected to expand from $47.2 billion in 2021 to $54.9 billion by 2026, with a CAGR of 3.1%. Growth factors include advances in oral care technology, an increasing number of dentists, and a surge in dental disease rates. Major players such as Koninklijke Philips, Colgate-Palmolive, GlaxoSmithKline, and Procter & Gamble drive innovation in this sector. The toothbrush and accessories segment leads the way in growth, and consumer stores remain the dominant distribution channel. The Asia Pacific region is set to experience the highest growth due to rising healthcare spending and a boom in dental tourism. However, issues like product recalls and concerns over teeth whitening product side effects pose significant challenges. Notable developments include GSK’s eco-friendly toothbrush and collaborations like Colgate-Palmolive’s partnership with Philips to promote electric toothbrushes in Latin America.
Key Market Players:
The prominent players in the global oral care market include Colgate-Palmolive Company (US), Procter & Gamble (US), GlaxoSmithKline plc (UK), Unilever plc (US), and Koninklijke Philips N.V. (Netherlands).
Oral Care Market Dynamics
Driver: technological advancements in oral care products
Product innovation has enabled the development of technologically advanced and easy-to-use oral care products such as electric toothbrushes, artificial intelligence-equipped (AI) toothbrushes, and vibrating toothbrushes. Technological innovation in toothbrushes is one of the key factors driving the growth of the market. Major players operating in the market have also launched interactive toothbrushes equipped with position detection and motion sensor technologies. These toothbrushes screen the oral cavity to provide real-time guidance for brushing and maintaining oral health.
The development of such innovative products enables users to track oral care habits and improve oral health. At-home teeth-whitening products have also advanced considerably in recent years. For instance, in May 2021, GLO Science (US) launched the GLO To Go Teeth Whitening Pen, a fast and effortless teeth whitening pen for home use, enhanced with plant-based antimicrobials.
Oral care industry players have been taking advantage of these technological advancements by forming strategic partnerships to drive oral health awareness. These technological advances in oral care devices and care delivery in dental practice increase consumer engagement and compliance with oral hygiene practices, driving the growth of the market.
Opportunity: Growing awareness about oral hygiene
The rise in awareness of oral care can be attributed to dentists’ efforts and key players in the market. These stakeholders conduct various seminars and programmes to increase awareness of dental hygiene and demonstrate newly launched and technologically advanced products. This helps players promote their product portfolios and contribute to their corporate social responsibility (CSR) activities. For instance, Oral-B (Procter & Gamble) announced a $1 million initiative to donate oral care products and dental care to high-risk individuals through a partnership with Dental LifeLine Network (US) to improve oral hygiene practises and ensure better oral health outcomes.
The rising incidence of dental diseases, the rising number of practicing dentists on a global scale, and technological advancements in oral care products are the major factors driving the growth of the oral care market. On the other hand, product recalls for the oral care market are expected to restrain the markets growth. Moreover, the adverse effects of teeth whitening products pose a major challenge to the growth of this market.
Toothpastes holds the highest market share, by product, in the oral care market, in the forecast period.
Based on product, the toothpastes segment accounted for the largest share of 51.3% of the oral care market in 2020. The high market share of this segment can largely be attributed to the high adoption of toothpastes for the maintenance of oral hygiene and the growing awareness of the utility of these products in the prevention of dental caries. The toothbrushes & accessories segment is expected to grow at the highest CAGR of 3.8% during the forecast period. The high growth rate of this segment can primarily be attributed to the high adoption of toothpastes owing to their accessibility, the increasing awareness of dental hygiene, and the promotion of teeth whitening and reduction of tooth sensitivity.
Online distribution channels’ segment to grow at the highest CAGR in the oral care market, in the forecast period.
The oral care market is segmented into consumer stores, retail pharmacies, online distribution, and dental dispensaries. The consumer stores segment accounted for the largest share of 61.7% of the oral care market in 2020. In contrast, the online distribution segment is expected to grow at the highest CAGR of 9.5% in the forecast period. The increasing number of internet users and advantages such as low costs, free deliveries, availability of multi-brand oral care products, and the convenience of purchasing along with product comparison is the key growth drivers for this segment.
Asia Pacific holds the largest share in the oral care market, by region, in the forecast period
Based on region, the oral care market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa. The Asia Pacific region accounted for the largest share of 31.6% of the oral care market in 2020. The major factors driving the growth of the Asia Pacific region for the oral care market include the growing awareness of oral care & oral hygiene products in this region, rising disposable income, increasing aging population in certain countries, and rising investments in dental healthcare. The Asia Pacific market is also estimated to grow at the highest CAGR during the forecast period.
Content Source:
https://www.marketsandmarkets.com/Market-Reports/oral-care-market-80546246.html
https://www.marketsandmarkets.com/PressReleases/oral-care.asp
