Rising awareness regarding celiac disease and an increasing number of celiac diagnosed cases are a few factors driving the market. Gluten-free products market is projected to reach USD 6.47 billion by 2023, from USD 4.48 billion in 2018, at a CAGR of 7.6%.
On the basis of type, the snacks & RTE products segment is projected to grow at the highest rate, in terms of value from 2018 to 2023. Major food manufacturing companies are focusing on entering the specialty and health foods segment and offering a wide range of gluten-free snacks and RTE products. Additionally, companies have identified that gluten-intolerant consumers are experiencing an increased need for snacking. Kellogg Company, General Mills, Inc., and The Hain Celestial Group, Inc. are some of the market players that offer gluten-free snacks & RTE products.
On the basis of distribution channel, the conventional stores segment is expected to be experiencing the fastest growth during the forecast period. This segment includes various subsegments such as grocery stores, mass merchandisers, warehouse clubs, and online retailers. Conventional stores are economical and easily accessible, due to which they are becoming a popular choice for consumers looking for gluten-free products. Some of the popular conventional stores include The Kroger Company, Costco, and Walmart.
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In conventional products, gluten protein retains moisture, which helps in maintaining a relatively long product shelf life. On the contrary, due to the absence of gluten protein, gluten-free products tend to have a short shelf life and do not have a good texture. Leading manufacturers are focusing on increasing the moisture retention capacity and shelf life of food products through R&D and incorporating new technologies such as microencapsulation. This technology has also been used to overcome the cardboard consistency of refrigerated pizza, rising crust pizza, frozen and refrigerated dough, frozen biscuit dough, scoop and bake frozen muffins, and biscuits.
Target Audience
The stakeholders for the report are as follows:
- Gluten-free product manufacturers
- Gluten-free ingredient manufacturers & suppliers
- Importers and exporters of gluten-free products and gluten-free ingredients
- Gluten-free product traders and distributors
- Government & research organizations
- Regulatory bodies and associations
- Food and Drug Administration (FDA)
- European Food Safety Authority (EFSA)
- Food Standards Australia New Zealand (FSANZ)
- Gluten-Free Certification Organization (GFCO)
- National Foundation for Celiac Awareness Gluten-Free Certification Program (NFCA)
- Gluten-Free Standards Organization (GFSA)
- International Certification Services (ICS)
Europe is projected to be the fastest-growing region in the gluten-free products market from 2018 to 2023. Increasing incidences of celiac diseases and gluten sensitivities have led to high demand for gluten-free products in the region. Additionally, a majority of the region’s populace has been adopting gluten-free diets owing to the various health benefits associated with them, despite not being gluten-intolerant. Growing preference for gluten-free diets has widened market opportunities for numerous global gluten-free product brands to enter the region and many local patisseries, bakeries, and confectioneries to be able to tap into this consumer space. Additionally, the European Union (EU) has also adopted universal labeling laws for gluten-free products.
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The gluten-free products have a crossed grain trademark (CGT), which is protected across European countries and helps generate awareness regarding the availability of gluten-free products while ensuring safety and quality.
