The global gluten-free products market size is estimated to account for USD 5.6 billion in 2020 and is projected to reach USD 8.3 billion by 2025, at a CAGR of 8.1%. The market is driven by the rising prevalence of celiac disease and also growing population shifting towards healthier diets.
Major players in the market are mainly focusing on undertaking new product launches and mergers & acquisitions to meet the growing demand from consumers. The undertaking of new product launches as a key growth strategy has enabled the market players to expand their product portfolio.
The key players, such as Barilla G.e.R Fratelli S.p.A (Italy), General Mills Inc. (US), and Freedom Foods Group Limited (Australia) have undertaken these strategy to expand their consumer base.
The key players in this market include The Kraft Heinz Company (US), The Hain Celestial Group Inc (US), General Mills (US), Kellogg’s Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Big OZ (UK), Alara Wholefoods Ltd (UK), Norside Foods Ltd (UK), Warburtons (UK), Silly Yaks (Australia), Seitz Glutenfrei GMBH (Germany), Bobs Red Mill (US), Kelkin Ltd (Ireland), Amys Foods (US), Golden West Specialty Foods (US), and Prima Foods (UK).
Kraft & Heinz Company (US) is one of the leading food & beverage manufacturing companies in the world. It manufactures and markets an array of products through several brands. It operates its business through 11 segments, namely, condiments & sauces, cheese & dairy, ambient foods, frozen & chilled foods, meats & seafood, refreshment beverages, coffee, infant & nutrition, deserts, toppings & baking, nuts & salted snacks, and others.
ConAgra Brands Inc, (US) is a leading manufacturer and marketer of packaged food & beverage company. It is primarily into the manufacturing of a variety of branded food products, such as meals, entrees, condiments, sides, snacks, specialty foods, milled grain ingredients, dehydrated vegetables, seasoning, flavors, and blends, along with continuous innovations and formulation aiding it in catering to the global end-consumer demand.
Kellogg Company (US) is involved in the manufacturing and marketing of ready-to-eat cereals and convenience foods. The products offered by the company include cookies, crackers, savory snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. The company also offers various gluten-free products, such as bars, cereals, cornflakes, and bakery products.
