Factors such as growing number of small/ private dental clinics, rising incidences of dental caries, increasing disposable incomes in emerging countries, growing awareness about dental hygiene, and economic gains for dental practitioners are the major factors driving the growth of the global market. 

The global professional dental care market is estimated to grow at a CAGR of 4.5% from 2016 to 2021 to reach USD 961.0 Million by 2021. 

During the forecast period, Asia Pacific countries, such as India and China, are expected to offer significant growth opportunities in the professional dental care products market. The rising incidences of dental carries, rapidly growing geriatric population, increasing disposable incomes in emerging APAC countries, and growing awareness about dental hygiene are major factors fueling market growth in APAC.

Rising medical tourism and the low penetration of oral care services in the rural areas are the key areas of opportunity in the APAC market.

Moreover, key companies are focused on creating awareness about dental hygiene in emerging APAC countries to broaden the end-user base for their products.

For instance, in April 2015, Johnson and Johnson’s Listerine Brand launched “Bring Out the Bold”, a global marketing and dental care awareness campaign, targeting customers from China, Brazil, India, and other emerging countries.

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