The global gummy supplement market is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. With the rise in the per capita income of the population, consumers are becoming more health-conscious and are seeking convenient and enjoyable ways to supplement their diets. Asia has a growing middle-class population which is consequently increasing the buying power worldwide. According to OECD, the continent’s share of total middle-class consumer spending worldwide may escalate to 59% by 2030. Thus, the ascending middle-class population coupled with an increase in consumer spending capability are fueling the demand for convenient and tasty ways to supplement their diets, which in turn creates demand for sweet and chewy foods in the region.
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The desire to eat healthier has gradually increased interest in seeking convenient and enjoyable ways to supplement their diets. Gummies offer a fun and tasty alternative to traditional supplement formats like pills and capsules. The demand for gummy supplements is driven by the aging population seeking more palatable ways to consume dietary supplements. Gummy supplements’ ability to mask unpleasant flavors and odors has made them an attractive option for consumers across all ages.
Drivers: Rising rate of vitamin-deficiency diseases and undernutrition
Micronutrient deficiencies impair immune systems, impede infant growth and development, and limit human potential, resulting in increased morbidity and mortality rates. Iron, vitamin A, zinc, folate, vitamin B12, vitamin D, and iodine deficiencies can all have severe health consequences, including increased susceptibility to infections, birth defects, blindness, stunted growth, cognitive impairment, poor school performance and productivity, and even death. Adolescent girls, women of reproductive age (aged 15-49 years), pregnant and lactating women, and young infants are especially vulnerable to the adverse effects of micronutrient deficiency due to high nutritional requirements. It has been demonstrated through various scientific studies that improving diets, fortifying staple foods and condiments, biofortification, and supplementation can increase the intake of micronutrients in the general population or in populations with higher needs. This can reduce the overall burden of maternal and child morbidity, impaired neurocognitive development, and mortality, associated with micro-nutrient deficiencies.
Vitamin Gummies was one of the type Which Accounted Highest Market Share in North America
Vitamin gummies are a type of gummy supplement that is becoming increasingly popular. They are a convenient and tasty way to get the vitamins and minerals that your body needs, without having to swallow pills or capsules. Vitamin gummies come in a variety of flavors and shapes, making them fun for adults and children alike.
Vitamin gummies have become increasingly popular in North America, where the gummy supplement market has experienced substantial growth in recent years. This growth has been driven by rising incidences of vitamin deficiencies and undernourishment problems, as well as the increasing demand for vitamin C and D supplements. The need for personalized supplement solutions has also contributed to the growth of the gummy supplement market. While vitamin gummies can be a convenient and tasty addition to one’s diet, they should not be used as a replacement for a healthy, balanced diet. A well-rounded diet that includes a variety of fruits, vegetables, whole grains, and lean proteins is still the best way to ensure that one’s body receives all the necessary nutrients for optimal health.
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US is one of the Major Market for Gummy Supplement in North America
The United States is one of the largest markets for gummy supplements in North America. The popularity of gummy supplements has increased significantly in recent years due to various factors, including the rising incidences of vitamin deficiencies, increasing demand for vitamin C and D supplements, and the need for personalized supplement solutions. Gummy supplements are a convenient and tasty way to supplement vitamin deficiencies and support health and wellness goals.
The availability of various types of gummy supplements, such as multivitamin gummies, vitamin C gummies, vitamin D gummies, and probiotic gummies, is driving the growth of the gummy supplement market in the United States. These supplements are popular among individuals of all age groups, including children and adults, due to their delicious taste and ease of consumption.
