The global gummy supplements market is projected to reach USD 48.5 billion by 2028 from USD 24.6 billion by 2023, at a CAGR of 14.5% during the forecast period in terms of value. An increase in diseases, disposable incomes, and awareness of fortified food products is driving the gummy supplements market. The chewy texture of gummies is a distinctive feature that appeals to individuals of all age groups, making them an attractive product for consumption. Gummies are a tasty and enjoyable delight to eat because of their appealing soft, spongy texture. Gummies are a simple and portable supplement option because they are frequently provided in small, sealed packets or containers. They are a well-liked option for time-pressed consumers searching for a quick and delectable treat because they are simple to transport and enjoy when traveling.
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The key players in the gummy supplements market include GSK Pplc (UK), Haleon Group of Companies (UK), Church & Dwight Co., Inc. (US), Amway (US), Bayer AG (Germany), Nestle (Switzerland), Unilever (UK), and Otsuka Pharmaceutical Co., Ltd. (Japan). The key strategies the leading market players adopted included new product launches, mergers, partnerships, and expansions. For instance, in November 2020, Unilever acquired Smartypants, a U.S.-based Vitamin, Mineral and Supplement company.
Globally, Nestle is a top producer of nutrition products and beverages. Currently, Nestle has more than 2,000 brands and operates in 191 countries. These brands offer a variety of products across many markets, including coffee, bottled water, milkshakes, and other beverages, breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups, and sauces, frozen and refrigerated foods, and pet food. The company has focused on new product launches, acquisitions, and expansions. For example, in 2020, Nestle introduced “Gerber’s Grow Might and Lil’ Brainies” under the brand name Gerber’s. These multivitamin gummies are made for kids ages two and above, focusing on early childhood nutrition.
Haleon Group of Companies is the top producer of personal care goods. It has been conducting business throughout North and Central America as well as Asia Pacific, South America, Europe, the Middle East, and Africa. More than 40 different countries are where the corporation does business. Its brands include Centrum, Emergence-C, and Caltrate under the category of vitamins, minerals, and supplements, including gummy supplements. Haleon has created an independent company after being split off from GSK Plc in 2022. The company has focused on new product launches. For instance, in April 2023, Haleon Group of Companies launched Centrum Sleep & Refresh, Centrum Digestive Balance, and Centrum Immune Defense gummy supplements under the brand Centrum in India.
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Church & Dwight Co., Inc. is one of the top companies in the personal care sector. The company provides consumer products under various brands such as Trojan, First Response, ARM & HAMMER, OxiClean, Spinbrush, Nair, and Orajel. The firm is divided into four divisions: Personal Care, Home Care, Health & Well-Being, and Fabric Care. Its two brands, Lil Critters, and Vitafusion, offer a huge selection of gummy supplements. In 2019, the company launched “Vitafusion Organic.” It is a new line of organic gummy supplements. Women’s multi, men’s multi, vitamin D3, and vitamin B-12 gummies come under this particular product line.
The United States is one of the largest markets for gummy supplements in North America. The popularity of gummy supplements has increased significantly in recent years due to various factors, including the rising incidences of vitamin deficiencies, the increasing demand for vitamin C and D supplements, and the need for personalized supplement solutions. Gummy supplements are a convenient and tasty way to supplement vitamin deficiencies and support health and wellness goals.
The availability of various types of gummy supplements, such as multivitamin gummies, vitamin C gummies, vitamin D gummies, and probiotic gummies, is driving the growth of the gummy supplements market in the United States. These supplements are popular among individuals of all age groups, including children and adults, due to their delicious taste and ease of consumption.
