The global gummy supplements market is projected to reach USD 48.5 billion by 2028, at a CAGR of 14.5% over the forecast period. It is estimated to be valued USD 24.6 billion in 2023. With the rise in the per capita income of the population, consumers are becoming more health-conscious and are seeking convenient and enjoyable ways to supplement their diets. Asia has a growing middle-class population which is consequently increasing the buying power worldwide. According to OECD, the continent’s share of total middle-class consumer spending worldwide may escalate to 59% by 2030. Thus, the ascending middle-class population coupled with an increase in consumer spending capability are fueling the demand for convenient and tasty ways to supplement their diets, which in turn creates demand for sweet and chewy foods in the region.

Gummy Supplements Market Trends

Gummy supplements have experienced several trends in recent years, reflecting changes in consumer preferences, health awareness, and market innovations. Here are some notable trends:

• Flavor Innovation: Manufacturers are constantly experimenting with new and exotic flavors to appeal to a broader audience. From traditional fruit flavors to unique combinations like mango-chili or watermelon-lime, there’s a flavor for every palate.
• Functional Ingredients: Consumers are seeking gummy supplements with specific health benefits beyond basic vitamins and minerals. This has led to the inclusion of functional ingredients like adaptogens, superfoods, and herbal extracts targeting areas such as stress relief, energy, and cognitive function.
• Clean Labels: There’s a growing demand for gummy supplements made with natural, non-GMO, and organic ingredients. Consumers are scrutinizing labels more closely, preferring products free from artificial colors, flavors, and preservatives.
• Customization: Personalization is becoming increasingly popular in the supplement industry. Some brands offer customizable gummy formulations tailored to individual health goals, allowing consumers to choose the vitamins, minerals, and additional ingredients they need most.
• Sustainable Packaging: As environmental consciousness grows, consumers are gravitating towards gummy supplements packaged in eco-friendly materials, such as recyclable or compostable packaging. Brands are also exploring options like biodegradable gummies or reducing packaging waste.

Gummy Supplements Market Drivers: Rising rate of vitamin-deficiency diseases and undernutrition

Micronutrient deficiencies impair immune systems, impede infant growth and development, and limit human potential, resulting in increased morbidity and mortality rates. Iron, vitamin A, zinc, folate, vitamin B12, vitamin D, and iodine deficiencies can all have severe health consequences, including increased susceptibility to infections, birth defects, blindness, stunted growth, cognitive impairment, poor school performance and productivity, and even death. Adolescent girls, women of reproductive age (aged 15-49 years), pregnant and lactating women, and young infants are especially vulnerable to the adverse effects of micronutrient deficiency due to high nutritional requirements. It has been demonstrated through various scientific studies that improving diets, fortifying staple foods and condiments, biofortification, and supplementation can increase the intake of micronutrients in the general population or in populations with higher needs. This can reduce the overall burden of maternal and child morbidity, impaired neurocognitive development, and mortality, associated with micro-nutrient deficiencies.

Hypermarkets and Supermarkets are a Popular Places to Find Gummy Supplements

Hypermarkets and supermarkets typically offer a wide variety of gummy supplements, which are becoming increasingly popular due to their ease of consumption and pleasant taste. In hypermarkets and supermarkets, a range of gummy supplements targeted towards different age groups, genders, and health needs are made available. For example, there are gummy supplements for children that contain vitamins and minerals to support their growth and development, as well as gummy supplements for adults that may contain ingredients to support immune health, energy levels, or joint health.

In North America, hypermarkets and supermarkets are a popular place to find gummy supplements from large retailers like Walmart, Target, and Costco who have a wide variety of gummy supplements available in their health and wellness sections. These supplements are sold under the retailers own private label brand or under well-known supplement brands. There is a growing awareness and interest in health and wellness in North America, and gummy supplements are seen as a convenient and accessible way to support overall health and wellbeing which contributes to the popularity of gummy supplements in North America.

North America region is witnessing the highest growth rate in the Gummy Supplements market

According to a 2022 report from the American Psychological Association, financial troubles, along with a deluge of horrible visuals from Ukraine as Russia, have pushed a majority of Americans to new levels of stress. Hence, although immunity gummies are increasingly popular in the US after the pandemic, interest in gummies that assist mental health and sleep has also been rising.

Additionally, according to the CDC, the prevalence of metabolic syndrome is estimated at more than 30% in the United States Thus, A vitamin, mineral, or supplement product is normally taken by more than three out of every four Americans to maintain their health. Considering gummies are the most convenient and flavorful form of supplements providing a variety of functionality, the market is rapidly flourishing in this region.

Gummy Supplements Companies

• GSK plc (UK)
• Church & Dwight Co.,Inc. (US)
• H&H Group (Hongkong)
• Amway (US)
• Procaps Group (Luxembourg)
• The Clorox Company (US)
• Bayer AG (Germany)
• Haleon Group of Companies (UK)
• Catalent Inc (US)
• Nestle (Switzerland)
• Unilever (UK)