Content marketing software helps marketers reduce the content creation time and create the personalize content for their audience. Marketers leverage these capabilities to enhance their customer experience. In the consumer-centric market, customer experience is crucial for retention of customers and to increase the brand loyalty. Content marketing software vendors also offer associated services to customers which help them to choose most effective content marketing strategy.
Asia Pacific (APAC) is expected to grow at the highest CAGR in the global content marketing software market by region during the forecast period. The region with its key economies of Australia and New Zealand, Japan, and China is expected to record the highest adoption rate of the content marketing software, owing to the technological advancements, digital transformation initiatives to streamline the overall marketing process, increasing awareness among enterprises to leverage benefits of content marketing software. It, in turn, is expected to create growth opportunities for vendors of content marketing software and services vendors.
The content marketing software providers’ prime responsibility is to ensure the proper deployment and integration of content marketing software as per the specific requirements of marketing teams and marketers. Service types in the content marketing software market icnlude integration, consulting, and training and support. Among these services, the integration services segment is expected to hold the largest market size as it becomes very necessary for content marketing software vendors to analyze the organizations’ need and understand the operational functionalities of the existing systems to offer tailored products to fulfil their specific requirements.
Among industry verticals, the consumer goods and retail industry vertical is expected to grow at the highest CAGR in the content marketing software market during the forecast period. With the proliferation of the online market, retailers are adopting innovative marketing technologies, such as cloud computing, big data analytics, digital stores, and social media marketing. With the ever-increasing competition in this industry vertical, customer experience proves to be vital differentiating factor among the array of online shopping options. The content marketing software allows enterprises to manage their marketing activities and marketing content. It empowers marketing teams to create effective and personalized marketing content which will result in enhancing customer experience. These factors would encourage the consumer goods and retail industry vertical to adopt content marketing software for its marketing operations.
The adoption of content marketing software among Small and Medium-sized Enterprises (SMEs) is gaining traction, as these services provide flexibility and scalability along with reduced operational costs. SMEs leverage content marketing software’s capabilities to enhance customer experience and reduce the time required for content creation.
