The automotive HMI industry is projected to grow from USD 17.5 billion in 2023 to USD 28.9 billion by 2028, at a CAGR of 10.5% from 2023 to 2028. The rising demand for luxury passenger cars, the increase in adoption of features in mid-priced cars, and growing awareness for driver safety with r convenience and safety features are the driving factors for the growth of the automotive HMI industry.
“Passenger Car segment is predicted to lead the automotive HMI industry during the forecast period.”
The passenger car segment would lead the automotive HMI industry owing to the large share of passenger cars in total vehicle production in 2022, with >75%. Factors driving the demand for automotive HMI in luxury passenger cars include the increasing demand for in-vehicle features like integrating advanced technologies and connectivity options. Consumers now expect their vehicles to have smartphone integration, voice commands, multimedia capabilities, and interactive touch screens. Apart from this, the customer preference for enhanced user experience, connectivity options, advanced technologies, and safety features like driver monitoring and voice recognition for easy operations in the vehicle during driving, even in mid-priced passenger cars, is driving the growth of the automotive HMI industry. OEMs have started offering automotive HMI features like small display screens, digital instrument cluster, and steering mounted controls even in economy-priced passenger cars to gain a competitive edge and attract customer attention. Thus, the trend for offering multiple HMI features in the passenger cars segment by OEMs would further drive the growth of the automotive HMI industry during the coming years.
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“The visual interface technology segment is projected to dominate the market.”
The automotive HMI industry is projected to grow substantially in the coming years, propelled by the increasing adoption of visual interface technologies such as central touch screens, head-up displays, instrument cluster displays, and rear seat entertainment display screens. These technologies are predicted to have a market share of >55% in 2023 and provide users with enhanced experiences through intuitive and user-friendly interfaces. They offer advanced functionalities like navigation, media playback, and smartphone integration, improving drivers’ and passengers’ convenience and satisfaction. Furthermore, integrating visual interface technologies enhances safety by minimizing driver distraction and streamlining controls. Moreover, it contributes to vehicles’ overall aesthetics and interior design, catering to consumers’ preferences for visually appealing cabin environments. With the rising demand for intuitive interfaces and advanced features, the automotive HMI industry is poised for continuous growth as automakers strive to meet evolving customer expectations and gain a competitive advantage.
“North America is another prominent largest market for automotive HMIs.”
North America is one of the dominant markets in the automotive HMI industry as US and Canada have a higher demand for mid-size & large-size SUVs and pick-up trucks. The market growth is mainly attributed to a strong economic position, higher disposable income levels, consumer acceptance of advanced technologies, and the presence of prominent OEMs (Ford Motor Company, General Motors, Tesla) and HMI solution providers. Further, strong telecom infrastructure and various options drive the demand for connectivity and infotainment features in vehicles. Integration with smartphones, media streaming, navigation systems, and voice commands are key developments that enhance the overall regional HMI experience. Additionally, stringent safety regulations related to ADAS and other safety features could be operated and monitored with the help of various automotive HMI systems. Thus, with consumers’ willingness to invest in vehicles equipped with advanced features and technologies and premium automakers’ priority to introduce innovative HMI solutions, the market is anticipated to grow in the region.
Key Market Players:
Major players operating in the automotive HMI market are Continental AG (Germany), Luxoft (Switzerland), Aptiv (Ireland), HARMAN International (US), Synaptics Incorporated (US), and Visteon Corporation (US).
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