The global gluten-free products market size is estimated to account for USD 5.6 billion in 2020 and is projected to reach USD 8.3 billion by 2025, at a CAGR of 8.1%. The market is driven by the rising prevalence of celiac disease and also growing population shifting towards healthier diets.
Gluten intolerance or celiac disease is an autoimmune disorder, which damages the small intestine lining and prevents the absorption of nutrients from consumed food items. If this is left untreated, it can lead to developing other immunity disorders, osteoporosis, thyroid disease, and cancer. The effect of celiac disease is more in developing countries than in the western world. In the earlier decades, before the 2000s, the prevalence of these celiac diseases was unknown to the majority of the population as it could have been easily misdiagnosed for some other digestion-related problem.
However, with the development of simple but reliable diagnostic methods, the situation has changed. This has made it possible to analyze the frequency of celiac disease in different cultures and regions, thereby giving a major boost to epidemiological research in this field. The consumption of gluten-free products and avoidance of gluten-containing products are currently the only way to treat celiac disease, thereby driving the demand for gluten-free products.
Apart from the increase in the diagnosis of celiac disease, gluten-free products are also gaining growth due to individuals suffering from other diseases such as non-celiac gluten sensitivity, inflammatory diseases, and autoimmune disorders. Further, through government awareness campaigns and initiatives about celiac diseases and the establishment of labels for gluten-free products, the need for gluten-free foods has been promoted among the public in almost all regions, including developing countries. These promotions have increased the need for the diagnosis of celiac disease among consumers and increased the demand for gluten-free products.
The key players in this market include, The Kraft Heinz Company (US), The Hain Celestial Group Inc (US), General Mills (US), Kellogg’s Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Big OZ (UK), Alara Wholefoods Ltd (UK), Norside Foods Ltd (UK), Warburtons (UK), Silly Yaks (Australia), Seitz Glutenfrei GMBH (Germany), Bob’s Red Mill (US), Kelkin Ltd (Ireland), Amy’s Foods (US), Golden West Specialty Foods (US), and Prima Foods (UK).
