The bottled water market is estimated to account for nearly USD 206.0 billion in 2018 and is projected to grow at a CAGR of 8.4%, to reach nearly USD 308.5 billion by 2023. The market is driven by an increase in the consumption of bottled water, technological innovations in bottled water processing equipment, Government initiatives and increasing awareness about water and wastewater treatment processes. Additionally, stringent regulatory norms and standards for wastewater discharge are expected to increase the demand for ultrafiltration and reverse osmosis filtration technologies during the forecast period.
Bottled water is considered an easy way to remain hydrated and helps in maintaining a healthy diet. In 2017, according to the IBWA (International Bottled Water Association), the per-capita consumption in the US exceeded 42 gallons in 2017, while the intake of carbonated soft drinks reduced to less than 38 gallons. Due to multiple qualities such as convenience, healthfulness, safety and high-quality value, the bottled water segment is seen as an attractive segment in the US beverage industry. In addition, many consumers prefer the taste of bottled water. Bottled water in the US is widely regulated by the Food and Drug Administration (FDA) as a packaged food product and provides a consistently safe and reliable source of drinking water. Many bottled water manufacturers are launching new products with flavoring substances and bold, attractive packaging. They are also bringing to the market a wider range of flavor bottled water.
This growth in demand for bottled water in terms of both quantity and quality as per governmental regulations drives the bottled water processing market. The Asia Pacific market is expected to grow at the highest CAGR in bottled water processing market due to huge growth opportunity of the bottled water industry in countries such as India, China, Indonesia, Vietnam, South Korea, Thailand, and Malaysia. As a result of the increasing trends in premiumization, China’s bottled water industry is seen to have a robust increase over the coming years. High volume consumption, bulk water purchases, shifting trends in drinking habits, and rising disposable income are some of the factors that are driving the bottled water market in these countries.
Leading companies are DowDupont (US), GEA (Germany), Alfa Laval (Sweden), the 3M Company (US), Lenntech B.V. (South Holland), Suez (US), Pall Corporation (US); and prominent players in the global bottled water market including Nestlé (Switzerland), PepsiCo (US), Coca-Cola (US), Danone (France), and Tata Global Beverages (India).
