MarketsandMarkets Blog

Qualitative market research helps you learn about various verbal and non-verbal behaviors of customers. Business research has become the need of the hour. It helps you find out details about your customers, target market, trends, segments and competition. It gives you idea about what your customers are thinking about your products or services. It is one of the most popular tools of marketing research. Qualitative...

Global business market research is what you need when expanding your business on international level. Business research is the need of the hour for all your domestic and international business ventures. If you are thinking of launching your product or service in another country then you need international marketing research. International industry research helps you recognize potential customers, target...

Situational business market research plays a vital role in success and growth of a small business venture. Owing to its wonderful benefits and positive results, business research is a highly useful tool today. SWOT analysis is the most basic yet essential tool of situational market analysis. SWOT is an acronym that means strengths, weaknesses, opportunities and threats. SWOT analysis deals with calculating...

Most businesses are aware about the advantages of market research. Information collected with help of marketing research is useful for creating stronger marketing strategies, business plans and successful products. Business research is the process of collecting, organizing and analyzing all the market data useful for your business. Both small and large businesses benefit with industry research. In...

Many business owners prefer market research to find out crucial details about customer behavior and market trends about their products or services. Business research is a commonplace in many small and large businesses. Marketing research is a process of management that helps collecting all the data relevant to a particular product. This data includes information about market trends, segments, competition,...

Sampling plays a vital role in market research process. Especially when one has to prepare business research reports in a very little time. Marketing research is a complicated process, made easy with sampling. Since industry research deals with collecting market data from various resources including customers they are generally vast in nature. Besides, collecting and analyzing data about each customer...

Success of your business lies in customer satisfaction. Market research is one way to find out everything about your customers and their behavior towards your products or services. Marketing research is a popular tool that provides all the details about market trends, customers, segments, market position of your business and existing competition. The accuracy of these business research reports depends...

Small business need market research as much as any large business would. In fact, small businesses require business research more than the larger businesses. Marketing research is a method of collecting, arranging and analyzing all the market data relevant to a particular product, service or business. When it comes to small businesses, they need to be extra cautious while launching a new product or...

There is no better way than market research, when it comes to understanding your customers. Marketing research is a powerful tool to observe customer behavior, market trends, market position and prevailing competition. Business research reports are highly useful when it comes to finding out the market position of your products or services and your target market. These are systematically drawn reports...