Eye tracking system is majorly fueling its growth in the North American countries such as the U.S., Canada, and Mexico
The consumers experience is largely affected by the visual experience they have at retail stores and malls. Components such as products, displays, pricing, navigation, promotion, and checkout are the key affecting factors. The product suppliers are engaged in market research by using eye tracking devices on the consumer’s behavior and experience. Thus, eye trackers work as tool of analysis for shopper,...