Kombucha is an ancient tea-based beverage, which is referred to as healing tonic. It originated in China, and has been known as the immortal health elixir for years. The main ingredients used in the manufacturing of kombucha are kombucha culture, tea, sugar, and water. Kombucha culture includes SCOBY, molds, enzymes, and other microbes. The increasing health consciousness among people and the growing promotion by the manufacturers have increased its commercialization. Kombucha works as an energy booster and immunity enhancer. It has numerous health benefits, such as a remedy for metabolic disorders, improved digestion, and energy levels.

The key approaches adopted by the key market players are product launches and expansions in order to strengthen their position in the kombucha market. In 2014, the market was led by one of the major players, GT’S Kombucha which is a famous brand of Millennium Products Inc. (U.S.). Reed’s Inc. (U.S.), Hain Celestial Group (U.S.), Kombucha Wonder Drink (U.S.), Kosmic Kombucha (U.S.), Love Kombucha (U.K.), and Equinox Kombucha (U.K.) are some of the other major players operating in this market.

Milennium Products Inc. (U.S.) was the first to introduce the kombucha beverage in the market. It introduced two famous brands called GT’S Kombucha and Synergy. The company majorly functions in the U.S. and distributes its products globally. Horizon Distributors and Whole Foods Market are the major distributors of this company. The company has marked a monopoly in the kombucha market.

In terms of value, the Kombucha Market is projected to reach USD 1.8 Billion by 2020, at a CAGR of 25.0% from 2015 to 2020. A wide variety of flavors are introduced in the market by manufacturers of kombucha among which the herbs & spices flavor dominate the market having accounted for a share of 31.5% in the global kombucha market. The increasing demand for kombucha is catered by leading market players such as GT’s Kombucha (U.S.), Reed’s, Inc. (U.S.), Hain Celestial Group (U.S.), Kombucha Wonder Drink (U.S.), Townshend’s Tea Company (U.S.), and Kosmic Kombucha (U.S.).