The rising number of breast augmentation surgeries and increased awareness of cosmetic treatments are driving the market growth.
[Report of 170 pages] From USD 900 million in 2020 to USD 1,692 million in 2025, the worldwide breast augmentation market is expected to grow at a CAGR of 13.4% over the forecast period.
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DRIVER: The number of breast augmentation surgeries is increasing.
According to the International Society of Aesthetic Plastic Surgery, global breast augmentation treatments totaled 1,862,506 in 2018, up from 1,677,319 in 2017. This was a 9.9% increase from 2017 to 2018. According to the American Society for Aesthetic Plastic Surgery (ASAPS), 313,735 breast augmentation procedures were performed in the United States in 2018, up from 300,378 in 2017. As a result, demand for breast augmentation products will rise.
OPPORTUNITY: Emerging market opportunities are increasing.
Emerging markets like China, Brazil, Mexico, and India provide substantial prospects for breast augmentation providers. Breast augmentation is becoming more popular in these countries as a result of rising medical tourism, a growing adult population (aged 20 and up), and rising disposable expenditures. Brazil placed second in the number of breast augmentation procedures performed in 2018, according to an ISAPS survey. Brazil accounted for 14.7% of all breast augmentation surgeries in 2018.
CHALLENGE: The social and ethical implications of cosmetic surgery
In many parts of the world, cosmetic therapy has a social stigma, owing to negative impressions about aesthetic operations as well as religious or ethical considerations. Although many people undertake cosmetic procedures, few people like to talk about it. The social stigma associated with cosmetic treatments has a negative impact on social acceptability of these procedures, limiting the market’s growth.
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Key Players:
Some of the major players operating in this market are Johnson and Johnson (US), Allergan (Ireland), and Sientra (US). In 2019, Johnson and Johnson held the leading position in the breast augmentation market. The company has a presence in more than 60 countries. Moreover, the company’s strong brand recognition and comprehensive product portfolio in the breast augmentation market is its key strength. Allergan held the second position in the breast augmentation market in 2019.
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