The animal intestinal health industry involves products and solutions aimed at maintaining and improving the digestive health of animals, including livestock, pets, and other animals in various industries. The animal intestinal health market size is estimated at USD 3.7 billion in 2022 and is projected to grow to USD 5.4 billion in 2027, at a CAGR of 8.2% from 2022 to 2027. This market has gained importance as the awareness of the crucial role of gut health in overall animal well-being has increased.
Key factors driving growth in the animal intestinal health market include:
Prevalence of Digestive Disorders: Digestive disorders in animals can have a significant impact on their health, growth, and productivity. As a result, there is an increasing demand for products that promote digestive health and prevent or treat gastrointestinal issues.
Rising Focus on Animal Nutrition: The growing emphasis on providing optimal nutrition to animals, including probiotics, prebiotics, and other supplements, contributes to the expansion of the intestinal health market.
Livestock Production: In the context of livestock production, maintaining healthy gut function is crucial for maximizing feed efficiency and promoting growth. Farmers and producers are increasingly adopting strategies to enhance the intestinal health of their animals.
Pet Health and Wellness: Pet owners are becoming more conscious of their pets’ health and are willing to invest in products that support overall well-being, including digestive health supplements.
Regulatory Initiatives: Regulations promoting the responsible use of antibiotics in animal agriculture have led to an increased interest in alternative solutions, such as probiotics and prebiotics, to maintain intestinal health without relying solely on antimicrobial agents.
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Rising incidences of intestinal disorders among livestock
The gastrointestinal tract of livestock species is usually exposed to various harmful substances. A wide range of factors, such as those associated with the diet and infectious agents, could impact the overall functioning of the intestines in livestock species negatively. An imbalance in the microflora in the chicken gut could result in the poor performance of these birds. Adding probiotics or beneficial bacteria to chicken feed or drinking water improves the health of species. Some common intestinal disorders in cattle include bovine viral diarrhea, jejunal hemorrhage syndrome, and winter dysentery. The growing incidences of gastro intestinal disorders among the livestock coupled with the growing awareness on positive effects of natural feed additives like probiotics, prebiotics and phytogenics are propelling the growth of animal intestinal health market.
South America is projected to be the second fastest growing market in terms of value
In recent years, there have been several changes in dietary habits and consumption patterns of the population in developing countries, such as Brazil and Argentina, where the shift toward increased consumption of meat and dairy products has been witnessed. Consumers are becoming health-conscious and are focusing on opting for nutrition-rich products derived from livestock, which is provided by enriched feed products. This increase in demand for various animal products, such as milk, meat, eggs, and dairy products, has led to a rise in the usage of feed probiotics and prebiotics, as these products help improve the gut health of the livestock. This increase in industrialized livestock production is another major factor encouraging market growth in South America.
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The top five leaders in the animal intestinal health market include Cargill, Incorporated (US), Koninklijke DSM N.V. (Netherlands), Archer Daniels Midland Company (US), DuPont de Nemours, Inc. (US), and Evonik Industries (Germany).
Rising incidences of intestinal disorders among livestock
The gastrointestinal tract of livestock species is usually exposed to various harmful substances. A wide range of factors, such as those associated with the diet and infectious agents, could impact the overall functioning of the intestines in livestock species negatively. An imbalance in the microflora in the chicken gut could result in the poor performance of these birds. Adding probiotics or beneficial bacteria to chicken feed or drinking water improves the health of species. Some common intestinal disorders in cattle include bovine viral diarrhea, jejunal hemorrhage syndrome, and winter dysentery. The growing incidences of gastro intestinal disorders among the livestock coupled with the growing awareness on positive effects of natural feed additives like probiotics, prebiotics and phytogenics are propelling the growth of animal intestinal health market.
